Spend More Time Planning your Content Strategy!
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.
Seems to me like these channels have gone mainstream in the minds of many marketers [...]
Twitter does not have an Out of Office feature
So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that [...]
Is Twitter a Critical Part of your Resume?
The short answer is – YES!
In a recent article in the NY Times called Tweeting Your Way to a Job. They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, [...]
Is Twitter the Next Channel for Contact Centers?
If you have never seen this web page http://twitter.zappos.com/ – you should! With legions of Twitter-ers on staff – 432 to be exact – Zappos make customer service look: easy, decentralized, and inexpensive. But that begs the question – what impact will Twitter have on today’s customer contact centers?
History would tell us that just like [...]
Can Twitters growth continue?
The most recent numbers from Nielsen indicate that Twitter grew 1,382% year-over-year, registering a total of just more than 7 million unique visitors in the US. Not only is that huge growth in one year, but in one month like in January, Twitter.com clocked 4.5 million unique visitors in the US, meaning the service grew [...]
Facebook light years ahead of Twitter
The latest HubSpot report shows the state of Twitter at the end of 2008, based on user data the company harvested from its controversial app TwitterGrader. Though the report’s methodology is not discussed, the numbers it includes are quite interesting.
Days after Facebook posted some incredible new user numbers, it’s hard not to use that as [...]
I Summize Big Changes at Twitter
If rumors are true, and they so often are, Twitter will finally get the brain power it needs to keep its 1.5-million active users happily tweeting. Summize is not just a better Twitter search, it’s an experienced development and management team waiting in the wings.
I’ve known Summize CEO, Ajaipal “Jay” Virdy, for nearly 15 years, [...]