Social Networking
Five Ways Facebook Can Get You Fired!
Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!
You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed [...]
Cost per Advocate – the new CPA Model!
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.
Cost per Acquisition (the old CPA) [...]
How Social Commerce leads to Advocacy Based Marketing (ABM)
Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.
So what you say?
Facebook Connect [...]
Ways to spend your Social Capital
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social, you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and [...]
Social Search could it be a Google Killer?
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!!
How archaic is that?
Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the days [...]
7 Ways Facebook will Change your Life! – FREE eBook!
So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. It was a very eye opening experience to say the least. But the one thing it taught me was a profound respect for the Facebook platform.
What you are about to see is a number of ideas I [...]
5 Tips for Optimizing your Facebook Marketing
One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Whether you are a small local business, or [...]
Social Media speeds Onboarding
I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media.
One of the things I was pleasantly surprised to find in the first few [...]
Avaya makes Business Communications more Social …
It’s a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the [...]
With Facebook Pages – Who needs a Website?
I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn’t help but ask if they had plans to set up on Facebook as well.
Right now, I have Facebook on the brain. As you may recall I am in [...]