Social media
No patience for the ROI of Social Media discussion
In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then.
How did they do it? With a [...]
Social Media makes for Better Interviews
After reading Chip and Dan heath’s article in Fast Company called “Why It May Be Wiser To Hire People Without Meeting Them”. I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. In short, they talk a lot about [...]
Why is measuring Lead Gen in Social Media so hard?
This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised.
Take for example a car company – if you [...]
If I had a dollar …
Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities.
They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don’t we all).
I suggested a [...]
Social Media speeds Onboarding
I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media.
One of the things I was pleasantly surprised to find in the first few [...]
Avaya makes Business Communications more Social …
It’s a very exciting day for me here at Avaya. We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the [...]
With Facebook Pages – Who needs a Website?
I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn’t help but ask if they had plans to set up on Facebook as well.
Right now, I have Facebook on the brain. As you may recall I am in [...]
Social Media Expert: How long does it take to become one?
So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a [...]
Spray and Pray Marketing 2.0
No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media.
So the game is changing right before our eyes! If you are pursuing a [...]