Lead Generation
No patience for the ROI of Social Media discussion
In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then.
How did they do it? With a [...]
Why is measuring Lead Gen in Social Media so hard?
This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised.
Take for example a car company – if you [...]