Facebook Users Like Brands for Discounts, Social Badging : MarketingProfs
URL: http://www.marketingprofs.com/charts/2010/3882/facebook…
Good survey by ExactTarget and Co-Tweet on what motivates people to like a Facebook Fan Page. Not surprisingly, “to receive discounts and promotions” was the number one reason, followed closely by “to show support for the company to others.” Well now, doesn’t this speak to exactly why Facebook is such a powerful [...]
Acquiring New Customers from Facebook
http://blogs.imediaconnection.com/blog/2010/08/30/acquiring-ne…
Good post on the state of advertising within Facebook. Low click-thru rates is what’s holding back the social network from being bigger than Google. Testing is always important in advertising and nowhere is it easier than on Facebook.
See this Amp at http://bit.ly/9lvUUx
Facebook Like Coming to a Bar Scanning Near You!
URL: http://www.allfacebook.com/qr-codes-facebook-2010-08
Think the Facebook Like Button is confined to just online content – think again. Why not embed Likes into bar codes. Purchase an item, or attend an event that you really like. Now, you can let everyone you know, well, know. Facebook’s ubiquitous Like Button is forming a bridge between [...]
5 Tips for Optimizing your Facebook Marketing
http://blog.webbazaar.com/?p=96
I always love to see my words in print, and this article, 5 Tips for Optimizing your Facebook Marketing, comes directly from my book, Facebook Marketing for Dummies. I believe this originally appeared in MarketingProfs, who we know and love. Anyway, the notion of Facebook optimization is becoming more important as the network continues [...]
Reveal Tab: The Secret Phrase That Will Cut Your Facebook Advertising Cost In Half
URL: http://www.allfacebook.com/reveal-tab-2010-08
If you’ve followed the JVC case study, you’ll see the value in offering a Reveal Tab upon landing on your Fan Page via Facebook ad. The trick is to offer a strong incentive, but don’t fully reveal it until the user clicks the “like” button. Not surprisingly, companies are seeing dramatic lifts [...]
20 Facebook Tips/Tricks You Might Not Know
URL: http://www.mariowebmaster.com/300-20-facebook-tipstrick…
A nice round-up of some features, applications and tricks to help you better manage your Facebook universe. Of particular interest to Facebook Page admins is Sendible – allowing you to schedule your updates.
See this Amp at http://bit.ly/bgAsxK
“Does Anything Other Than Facebook Really Matter?”
http://blogs.imediaconnection.com/blog/2010/08/13/%E2%80%9Cdoe…
iMedia Connection makes a good point in that Facebook is not the end all, be all of social media marketing. In fact, they’ve found that “success in Social Media tends to happen when brands bring social features – such as Facebook Connect, Like Buttons, or live Twitter feeds into their sites and content rather [...]
Delta to allow passengers to book through Facebook
http://www.google.com/hostednews/ap/article/ALeqM5j69kgUlr6eXG…
In a sign of the times to come for sure, Delta made a soaring announcement today regarding the launch of their “Ticket Window” on Facebook. While it requires your permission to load an app that facilitates the purchase of tickets, it’s well worth checking out. A nearly seamless integration within a Facebook Tab creates a [...]
10 Must Have Facebook Plugins For Wordpress
URL: http://www.allfacebook.com/wordpress-facebook-plugins-2…
If you have a Wordpress blog, here are some great plugins that help maximize your Facebook community. From comment and like boxes to a Facebook log-in plug-in, these Wordpress plugins will help transform your blog or Wordpress site into a social networking powerhouse.
See this Amp at http://bit.ly/anU07i
Brand advertisers spend 10 times more on Facebook than they did last year
URL: http://econsultancy.com/blog/6383-facebook-expects-its-…
You can’t argue with success like this. Big brands are returning to Facebook for more advertising points out EConsultancy. From what I’m hearing, Facebook will surpass its $1.4-Billion forecasted in ad revenues for 2010. And look no further for an explanation than Comscore’s pricing estimates, “the ads they’re selling are also cheaper. [...]