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Facebook Users Like Brands for Discounts, Social Badging : MarketingProfs

By Richard Krueger on September 2, 2010

URL:  http://www.marketingprofs.com/charts/2010/3882/facebook…

Good survey by ExactTarget and Co-Tweet on what motivates people to like a Facebook Fan Page. Not surprisingly, “to receive discounts and promotions” was the number one reason, followed closely by “to show support for the company to others.” Well now, doesn’t this speak to exactly why Facebook is such a powerful [...]

Posted in Uncategorized | Tagged badging, consumers, discounts, Facebook, primarily | Leave a response

Acquiring New Customers from Facebook

By Richard Krueger on September 1, 2010

http://blogs.imediaconnection.com/blog/2010/08/30/acquiring-ne…

Good post on the state of advertising within Facebook. Low click-thru rates is what’s holding back the social network from being bigger than Google. Testing is always important in advertising and nowhere is it easier than on Facebook.

See this Amp at http://bit.ly/9lvUUx

Posted in Uncategorized | Tagged acquiring, blog, customers, Facebook, imediaconnection | Leave a response

Facebook Like Coming to a Bar Scanning Near You!

By Richard Krueger on August 25, 2010

URL:  http://www.allfacebook.com/qr-codes-facebook-2010-08

Think the Facebook Like Button is confined to just online content – think again. Why not embed Likes into bar codes. Purchase an item, or attend an event that you really like. Now, you can let everyone you know, well, know. Facebook’s ubiquitous Like Button is forming a bridge between [...]

Posted in Uncategorized | Tagged becoming, Facebook, launched, technology, virtual | Leave a response

5 Tips for Optimizing your Facebook Marketing

By Richard Krueger on August 20, 2010

http://blog.webbazaar.com/?p=96

I always love to see my words in print, and this article, 5 Tips for Optimizing your Facebook Marketing, comes directly from my book, Facebook Marketing for Dummies. I believe this originally appeared in MarketingProfs, who we know and love. Anyway, the notion of Facebook optimization is becoming more important as the network continues [...]

Posted in Uncategorized | Tagged bazaar, Facebook, marketing, optimizing, tips | Leave a response

Reveal Tab: The Secret Phrase That Will Cut Your Facebook Advertising Cost In Half

By Richard Krueger on August 17, 2010

URL:  http://www.allfacebook.com/reveal-tab-2010-08

If you’ve followed the JVC case study, you’ll see the value in offering a Reveal Tab upon landing on your Fan Page via Facebook ad. The trick is to offer a strong incentive, but don’t fully reveal it until the user clicks the “like” button. Not surprisingly, companies are seeing dramatic lifts [...]

Posted in Uncategorized | Tagged dollars, Facebook, heavily, investing, purchasing | Leave a response

20 Facebook Tips/Tricks You Might Not Know

By Richard Krueger on August 17, 2010

URL:  http://www.mariowebmaster.com/300-20-facebook-tipstrick…

A nice round-up of some features, applications and tricks to help you better manage your Facebook universe. Of particular interest to Facebook Page admins is Sendible – allowing you to schedule your updates.

See this Amp at http://bit.ly/bgAsxK

Posted in Uncategorized | Tagged chances, Facebook, familiar, occasionally, stuffs | Leave a response

“Does Anything Other Than Facebook Really Matter?”

By Richard Krueger on August 16, 2010

http://blogs.imediaconnection.com/blog/2010/08/13/%E2%80%9Cdoe…

iMedia Connection makes a good point in that Facebook is not the end all, be all of social media marketing. In fact, they’ve found that “success in Social Media tends to happen when brands bring social features – such as Facebook Connect, Like Buttons, or live Twitter feeds into their sites and content rather [...]

Posted in Uncategorized | Tagged anything, blog, Facebook, imediaconnection, matter | Leave a response

Delta to allow passengers to book through Facebook

By Richard Krueger on August 12, 2010

http://www.google.com/hostednews/ap/article/ALeqM5j69kgUlr6eXG…

In a sign of the times to come for sure, Delta made a soaring announcement today regarding the launch of their “Ticket Window” on Facebook. While it requires your permission to load an app that facilitates the purchase of tickets, it’s well worth checking out. A nearly seamless integration within a Facebook Tab creates a [...]

Posted in Uncategorized | Tagged associated, delta, Facebook, passengers, press | Leave a response

10 Must Have Facebook Plugins For Wordpress

By Richard Krueger on August 10, 2010

URL:  http://www.allfacebook.com/wordpress-facebook-plugins-2…

If you have a Wordpress blog, here are some great plugins that help maximize your Facebook community. From comment and like boxes to a Facebook log-in plug-in, these Wordpress plugins will help transform your blog or Wordpress site into a social networking powerhouse.

See this Amp at http://bit.ly/anU07i

Posted in Uncategorized | Tagged company, Facebook, facebook pages, friends, update | Leave a response

Brand advertisers spend 10 times more on Facebook than they did last year

By Richard Krueger on August 6, 2010

URL:  http://econsultancy.com/blog/6383-facebook-expects-its-…

You can’t argue with success like this. Big brands are returning to Facebook for more advertising points out EConsultancy. From what I’m hearing, Facebook will surpass its $1.4-Billion forecasted in ad revenues for 2010. And look no further for an explanation than Comscore’s pricing estimates, “the ads they’re selling are also cheaper. [...]

Posted in Uncategorized | Tagged according, advertisers, Advertising, change, Facebook | Leave a response

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