Facebook Readying eCommerce Offering?
I was pleasantly surprised to see a new design to the Facebook home page when I woke up this snowy Sat. morning. Facebook was even nice enough to bring attention to the new features. But one menu item easily accessible via the new pull down Account Tab on the upper right corner of the screen [...]
Spend More Time Planning your Content Strategy!
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.
Seems to me like these channels have gone mainstream in the minds of many marketers [...]
Seven Ways To Make Money On Facebook
While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business.
For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. [...]
Facebook Welcomes Its 300-Millionth Member
Wasn’t it just several months ago that Facebook announced it had reached the miraculous milestone of 250 million members? Well, that’s old news. The network now touts 300 million members worldwide. Now, if Facebook were a country, it would be the third most populous one on the planet.
But, the company really dropped a bomb when [...]
Tag Your It – Facebook Adds Tagging to Notes and Updates
Tagging has been a popular Facebook photo/video feature for the past year or so. Through a simple one-click process, you can identify someone in a photo or video, which will in turn notify that person as to the reference (unless that individual’s personal profile privacy settings prevent them from being “tagged”). Today, Facebook added a [...]
Pixable Makes Printing Your Facebook Photo Albums a Snap
An MIT start-up , Pixable, enables users to create and print photo books using their Facebook content. It offers a fast, easy and creative way to transform your Facebook albums into printed memorabilia such as photo books, calendars, or posters, which are printed, packaged and home delivered, all at an affordable price.
Why would you [...]
Five Ways Facebook Can Get You Fired!
Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate!
You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed [...]
Cost per Advocate – the new CPA Model!
In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born.
Cost per Acquisition (the old CPA) [...]
How Social Commerce leads to Advocacy Based Marketing (ABM)
Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website.
So what you say?
Facebook Connect [...]
Time to Replace your Online News Room with Facebook!
Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room.
The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room.
It was [...]