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	<title>AboutFaceDigital &#187; Emotion</title>
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		<title>Connecting to customers using emotion</title>
		<link>http://www.aboutfacedigital.com/blog/2009/05/07/connecting-to-customers-using-emotion/</link>
		<comments>http://www.aboutfacedigital.com/blog/2009/05/07/connecting-to-customers-using-emotion/#comments</comments>
		<pubDate>Thu, 07 May 2009 13:24:47 +0000</pubDate>
		<dc:creator>Paul Dunay</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://www.aboutfacedigital.com/?p=466</guid>
		<description><![CDATA[A case study on how GlaxoSmithKline is building an emotional strategy in its business
GSK was represented by Donna J Sturgess at the World Innovation Forum
Now more than ever before emotion is saturating buying decisions and marketing needs to tap into this and use new ways to research and connect with customers.
A recent study determined:
15% of [...]]]></description>
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