Ever want to find your competitors on Facebook? Well, Facebook company page directories are a good place to start. Didn’t know Facebook had directory pages within the site? Neither did I until my helpful Facebook account rep turned me on to them.
Facebook’s Directories are divided by major categories, including:
Each category is further subdivided. For example, a Directory of Restaurants that have set up homes on Facebook can be found under the “Stores” category. What’s really great is that listings are in order of fan count. Those pages with more fans are at the top of the list. For restaurants, the top five pages, ranked by number of fans, are:
14,158 fans - Become a Fan
11,925 fans - Become a Fan
11,476 fans - Become a Fan
10,743 fans - Become a Fan
That’s what makes Facebook directories such a great tool for competitive monitoring. You can see how your company’s fan base stacks up against the competition. Directories are the first step in making Facebook a more browser-friendly environment. Now, how about fixing search next, Zuckerberg?
