Content Marketing
5 Tricks to B2B Marketing Socially
Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.
The reason the sales team loves case studies is it [...]
Spend More Time Planning your Content Strategy!
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.
Seems to me like these channels have gone mainstream in the minds of many marketers [...]
If I had a dollar …
Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities.
They had a very cohesive but small team and they wanted to ramp up activities to drive brand awareness and lead generation. But as you might expect they had limited funds and bandwidth (don’t we all).
I suggested a [...]
The Future of Advertising is one word …
Contextual
Now I know this isnt such a new statement – but consider these clues …
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release [...]
Spray and Pray Marketing 2.0
No matter how you look at things these days marketers are becoming more like publishers than ever before. And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media.
So the game is changing right before our eyes! If you are pursuing a [...]
More Thoughts on Thought Leadership
Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my [...]
Top 10 Marketing Predictions for 2009
Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 – see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style. The Top 10 Marketing Predictions for 2009 Number [...]