Filed under “we saw this coming,” widget distribution and metrics provider Gigya has launched its own widget ad network, providing marketers with a cost-per-install model that is sure to get attention from some major advertisers. Gigya joins the ranks of ClearSpring and WidgetBox, who have all announced similar offerings recently. Gigya plans to price its ad units at $2 - $5 per install. They have yet to announce their participating widget publishers. One thing is for sure, widgets are aiming to be the next rich-media ad format. And, looking at the widget landscape, they are emerging as a cost-effective, engaging new tool for online marketers. You can read their spin on it from the Gigya press release here. TechCrunch has a good recap here.
Categories
- 28 (45)
- Casual Games (3)
- Daily Rants (1)
- facebook (8)
- Kasparov (1)
- Music Widgets (2)
- News Items (1)
- presidential election (1)
- Social Gaming (4)
- The Agency (1)
- Uncategorized (5)
- Widet Review (10)
- Widget Advertising (3)
Archives
- August 2008 (2)
- July 2008 (11)
- June 2008 (10)
- May 2008 (27)
- April 2008 (5)
- March 2008 (4)
- February 2008 (1)
- January 2008 (4)
- November 2007 (5)
- October 2007 (1)
-
Recent Posts
-
Recent Comments
-
Meta
- Log in
- A theme by Foxinni
- More Wordpress Themes
- Log in
-
Read Facebook News