iMedia Connection makes a good point in that Facebook is not the end all, be all of social media marketing. In fact, they’ve found that “success in Social Media tends to happen when brands bring social features – such as Facebook Connect, Like Buttons, or live Twitter feeds into their sites and content rather than by sticking their message (ads) in Social places.” And, I agree.
Great post from AllFacebook, who else, about how JVC is acquiring many new fans to its Facebook Page. It’s not often you get to see real-world metrics from Facebook’s internal Insights dashboard, but I applaud my old friend and head of JVC PR Terry Shea for their transparency in this case.
And, how did they gain so many fans so quickly – combo of Facebook targeted ads and daily contests, what else. Contests continue to be the driving force in Facebook fan acquisition and I’m pretty sure JVC uses Wildfire Interactive’s Promotion platform to host their give-aways.
Facebook advertising
In a sign of the times to come for sure, Delta made a soaring announcement today regarding the launch of their “Ticket Window” on Facebook. While it requires your permission to load an app that facilitates the purchase of tickets, it’s well worth checking out. A nearly seamless integration within a Facebook Tab creates a secure connection and the user never has to leave the Facebook environment to complete the purchase. Look for a lot more transaction-based companies opening their cash registers to Facebook’s 500-million-plus members worldwide, especially once Facebook Credits takes off.
It’s been a long time in the making, but after several reiterations, Phantom Entertainment is announcing the availability of its Phantom Lapboard wireless, keyboard. Don’t let the history of this corporate saga fool you, this is one powerful keyboard. Have your computer connected to your HD Monitor, now you have a wireless keyboard and mouse that has it’s own tray. This controller will serve as the central input device for my digital home entertainment center.
If you have a Wordpress blog, here are some great plugins that help maximize your Facebook community. From comment and like boxes to a Facebook log-in plug-in, these Wordpress plugins will help transform your blog or Wordpress site into a social networking powerhouse.
I’m not kidding, the city converted a bunch of dumpsters into these nice, if not cramped, clean dipping pools, which will be available today at different spots along on Park Ave. Taking the boy for a dip right now.
You can’t argue with success like this. Big brands are returning to Facebook for more advertising points out EConsultancy. From what I’m hearing, Facebook will surpass its $1.4-Billion forecasted in ad revenues for 2010. And look no further for an explanation than Comscore’s pricing estimates, “the ads they’re selling are also cheaper. comScore estimates that Facebook and MySpace brought in an average CPM of only 56 cents last year, compared to the $2.43 average for most advertising inventory online.
And, that’s why I’m excited to be writing Facebook Advertising for Dummies. This is the next ad platform that marketers will flock to. It’s as obvious as the nose on Zuckerberg’s face (I kid because I love).
Dan Zerrella shows why he’s known as the Social Media Scientist in his work on Twitter ReTweet analysis. Dan created a helpful searchable tool that generates the top 20 keywords within a ReTweet associated with a keyword. This is some useful info. Wouldn’t you like to know what words are striking a chord within your sphere of influence? If so, this is the tool for you.
For example, on a recent search on the keyword “Facebook,” the word free was the number one retweeted word. Away and gifted were also in the top 20. And, that all makes sense – that’s what’s registering in terms of Facebook – free give aways.
See top 20 Retweeted words having to do with Facebook. Dan lays it all out in a great presentation he shares on Slideshare, where else. See Dan’s presentation here and get a glimpse of the man with the big social media analytical brain below. Our hats are off to you for the great work you do and the way in which you share your knowledge.
Valeria Maltoni of Conversation Agent always does a good job providing real-world case studies of those companies who are leveraging social media tools to reach out to their customers. This post highlights some great Twitter success stories.