Widget Advertising

The Four Questions of Pull Marketing

By admin on March 20, 2008

Widgets, Social Networks and Blogs, oh my. The changing web habits of today’s consumer begs the question, can a company build an online presence without the need for an exclusive .com address?
It’s a simple question with profound implications. Since the season of Lent and Passover is soon upon us, I thought I’d [...]

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Hey EA – Welcome to the Widget Game

By admin on February 29, 2008

It wasn’t too long ago that video game publishers and developers looked down on online gaming. Considered too low-brow for the big production focused studios, online games were like the bastard step child nobody wanted to recognize as part of the family.
I know the shame of being the unwanted sibling only too well, having [...]

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Gigya Launches Widget Ad Network

By admin on January 15, 2008

Filed under “we saw this coming,”  widget distribution and metrics provider Gigya has launched its own widget ad network, providing marketers with a cost-per-install model that is sure to get attention from some major advertisers.   Gigya joins the ranks of ClearSpring and WidgetBox, who have all announced similar offerings recently.    Gigya plans to price its ad [...]

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