Strategy
I’m Going Mobile
While not all that impressed with the iPad from a features standpoint (it does seem to be an oversized iPhone OS), you have to hand it to Apple for creating another revenue model off of its platform. The primary takeaway for me was Jobs defining and claiming ownership of the mobile device market [...]
Paul Dunay Featured in BusinessWeek on Building Personal Brand
My cohort in crime and co-writer of Facebook Marketing for Dummies partner Paul Dunay was recently featured in Businessweek on the importance of building an online brand for yourself.
In the Sept. 25th, 2009 Special Report, titled, Getting Unstuck In Your Job Search, Dunay was quoted as saying, “Even during bad economic times, building a strong personal [...]
CMO of the Future
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope [...]
Proven Big M Marketing Techniques
Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.
This should be the group that drives the company, that sells the marketing vision and message internally, and if that is [...]
Redefining the Role of the CMO
Highlights of a Panel at the Media Convergence Forum featuring:
Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak
Russ Klein – President Global Marketing Strategy, Burger King
Nicholas Utton – CMO, E-Trade Financial
Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.
What the CMO role mean to each of you?
Jeff – [...]
Total Business Strategy: From Planning to Execution
Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum.
Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is.
What are the core principles that are going to determine the success of [...]