Social Networking
Why Facebook is Better than Google for Advertisers
I am a long-time online advertiser, managing my first $$multi-million budget campaign back in 1998. Back then in the prehistoric days of the Internet, there was no Google, no Facebook and no big ad networks. It was an easier choice for advertisers. If you like the site, you advertised on it.
Over the years, there have [...]
Facebook Advertisers – Share Your Experiences for Your Chance to Win!
Make your case by submitting a brief case study on your best or worst experience with Facebook Ads. Got a great Facebook ad story? Get featured in our upcoming book, Facebook Advertising for Dummies, due out in the fall. Explain your objective, include a screen shot(s), and result highlights. It’s that easy. With your help, we’ll select a winner and even send you a copy of the book when it’s published.
Tag Your It – Facebook Adds Tagging to Notes and Updates
Tagging has been a popular Facebook photo/video feature for the past year or so. Through a simple one-click process, you can identify someone in a photo or video, which will in turn notify that person as to the reference (unless that individual’s personal profile privacy settings prevent them from being “tagged”). Today, Facebook added a [...]
Good Times Ahead for Social Media Marketers
Chief marketing officers in the United States are planning on increasing their social media marketing efforts dramatically over the next year, according to the August 2009 CMO Survey, conducted by professor Christine Moorman of Duke University’s Fuqua School of Business in conjunction with the American Marketing Association. The survey results reflect the responses of 511 [...]
Social Media speeds Onboarding
I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media.
One of the things I was pleasantly surprised to find in the first few [...]
Crowds have no leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make [...]
Web 2.0 Expo – cool stuff seen on the floor of the show
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo
Ascentium – A model for the agency of the future
I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology [...]
Using FriendFeed for Aggregating Conversations – a podcast with Jesse Stay
Sometimes I have to admit it is hard to keep up with all the new advances in Social technologies. And when I hear the buzz about certain technologies getting louder and louder it often times prompts me to seek out the help of a trusted source.
Enter Jesse Stay – Facebook developer and guru, a recent [...]
Social Networking: Expanding Beyond the Youth Market and into Business – a podcast with Dotster’s Catherine Brown
Starting up a social network to support any business can be a challenge. These days it seems that there are a variety of new social networks popping up all over. To that end I have heard a new acronym YASN (Yet Another Social Network)!
But to fill this demand many new social network software’s and asp’s [...]