Social media
Putting Real-Time Data to Work
Samepoint, a company which grew out of the need to monitor and manage what people were saying about my clients, is making its vast data pipe available to the enterprise. Let me tell you a little bit about how it started. About six months ago, my co-founder and CTO, Darren Culbreath, was asked if Samepoint [...]
Good Times Ahead for Social Media Marketers
Chief marketing officers in the United States are planning on increasing their social media marketing efforts dramatically over the next year, according to the August 2009 CMO Survey, conducted by professor Christine Moorman of Duke University’s Fuqua School of Business in conjunction with the American Marketing Association. The survey results reflect the responses of 511 [...]
Social Media speeds Onboarding
I am officially up and running now in my 6th week here at Avaya and loving my new role. And what has been really interesting for me to see was the difference between organizations when it comes to things like social media.
One of the things I was pleasantly surprised to find in the first few [...]
Social Media Expert: How long does it take to become one?
So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a [...]
Top 10 Marketing Predictions for 2009
Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 – see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style. The Top 10 Marketing Predictions for 2009 Number [...]
Top 10 Marketing Predictions for 2009
Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 – see the full list of 42 predictions here.
Here is what I would consider the Top 10 predictions from that list David Letterman style.
The Top 10 Marketing Predictions for 2009
Number 10 – Smart brand marketers will reach [...]
CMO of the Future
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope [...]
Social Media Budget Ratio
After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget?
Great question Scott and you inspired me to write this post. So here it goes.
The cost of the technology used for social [...]
Successfully Engaging Customers with a Cause
Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans
13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was [...]