Sales
Facebook Readying eCommerce Offering?
I was pleasantly surprised to see a new design to the Facebook home page when I woke up this snowy Sat. morning. Facebook was even nice enough to bring attention to the new features. But one menu item easily accessible via the new pull down Account Tab on the upper right corner of the screen [...]
Marketing Metrics: Rethinking them Again!
It always seems that marketing metrics is a fertile topic to discuss and write about but after reading a few recent Forrester research reports I think they really helped me to crystallize how I am going to be tracking metrics going forward but they also gave me a sense of what importance I should give [...]
What Sales Really Thinks About Marketing?
Does Sales really care about leads? Maybe not.
If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the [...]
Sales is from Mars and Marketing is from Venus – a CEO’s Perspective
Nothing focuses the sales force on sales like a quota. But what does a CEO use to focus Marketing? Can Marketing really begin to source leads for Sales? And how can you really optimize the relationship between Sales and Marketing?
This podcast is the first in a series we’ve set up along with B2B marketing software [...]