Reputation Management
Putting Real-Time Data to Work
Samepoint, a company which grew out of the need to monitor and manage what people were saying about my clients, is making its vast data pipe available to the enterprise. Let me tell you a little bit about how it started. About six months ago, my co-founder and CTO, Darren Culbreath, was asked if Samepoint [...]
Reputation Management for New Media Survey – How ready are you?
One of my goals this year was to do a study on reputation management. As we all factor in the effects of new media on our brands, I felt this was a topic with long-lasting appeal to every marketer.
My hypothesis going into the creation of these questions was that B2B marketers (including yours truly) just [...]
5 Ways to Prevent a Reputational Disaster
Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad.
Many brands choose to ignore this. But hope is not a strategy.
Since consumers rely heavily on the Web as an authoritative source of information, managing a brand’s online reputation has become a [...]
Radically Transparent Reputation Management – a podcast with Andy Beal
Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.
Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It is [...]
Reputation Management for New Media
A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted norm, taught to us by the very [...]
Reputation Gaming with the Sybil Attack
Online reputation management, be it a personal reputation or a corporate reputation, has become a growing issue for marketers over the past few years. Groups are popping up devoted to helping you manage, and in some cases clean up, your digital reputation.
On the flip side of that, there is another group also emerging – reputation [...]