Online Advertising
Why Facebook is Better than Google for Advertisers
I am a long-time online advertiser, managing my first $$multi-million budget campaign back in 1998. Back then in the prehistoric days of the Internet, there was no Google, no Facebook and no big ad networks. It was an easier choice for advertisers. If you like the site, you advertised on it.
Over the years, there have [...]
Facebook Advertisers – Share Your Experiences for Your Chance to Win!
Make your case by submitting a brief case study on your best or worst experience with Facebook Ads. Got a great Facebook ad story? Get featured in our upcoming book, Facebook Advertising for Dummies, due out in the fall. Explain your objective, include a screen shot(s), and result highlights. It’s that easy. With your help, we’ll select a winner and even send you a copy of the book when it’s published.
TV is Dead – but that’s good news for the Marketer!
John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum
Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)
Since 1985 the number of channels has grown 6X – causing viewership hours [...]
Buzz Highlights from this week …
HandvertisingCool idea – not sure B2B buyers will like this as much as B2C buyers(tags: advertising)
The Devaluation of TrafficSteve Rubel discusses the changing economics behind traffic on the web – will this be an issue for advertisers in the future?(tags: online advertising)
OutTwit Your Friends from Microsoft OutlookI dont know why but I like this idea [...]
A Couple of Hot Links from Business Week
Unconferences – if you haven’t heard of them you need to check this link out
Behavioral Targeting – this is the future of online advertising in my opinion
Technorati Tags: social media, Online Advertising, unconferences, behavioral targeting
Want more sales? Give sales something to talk about. A podcast with Lois Kelly of Foghound
Go to Portland, Oregon, and you’ll find everyone there talking about Voodoo Doughnut. They talk about the caffeinated doughnut. The chocolate-glazed chocolate doughnut rolled in Cocoa Puffs cereal. Or the voodoo-doll-shaped doughnut that bleeds raspberry filling when impaled with a pretzel pin.
Then there’s Innocent. The UK company launched a campaign called “Supergran,” in which English [...]
The future of online advertising: check out the UK
Wanna see the future of mobile phones, check out Japan; wanna see the impact of broadband internet connections, check out South Korea, wanna see the future of online advertising, check out Britain.
Why Britain? In the British online-advertising market the internet accounts for 14% of a companies’ total spend on advertising in Britain, compared with just [...]