Mobile
I’m Going Mobile
While not all that impressed with the iPad from a features standpoint (it does seem to be an oversized iPhone OS), you have to hand it to Apple for creating another revenue model off of its platform. The primary takeaway for me was Jobs defining and claiming ownership of the mobile device market [...]
TMobile Loses Sidekick Data – Can You Say Ooooops
T-Mobile, who last weekend had a major outage for all SideKick owners (yes, there are still some faithful who own Sidekicks, but not for much longer). However, when I contacted customer service, they continued to feed me company lies that our data was not lost and to stay tuned for further word on the restoration [...]
Digital Signage – the Next Big Thing
Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was ranked [...]
New Rules of Web Marketing – a podcast with Michael Mace
Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?
To answer these questions, I [...]
Mobile Marketing: What you need to be doing in 2008
You can’t hop into a cab, step into an elevator or walk down the street without passing someone using a Blackberry, iPhone or other type of mobile device. Business professionals, students, police and even your kids are connected every second of the day. As a result, more and more carriers are recognizing the inherent value [...]