Media
I’m Going Mobile
While not all that impressed with the iPad from a features standpoint (it does seem to be an oversized iPhone OS), you have to hand it to Apple for creating another revenue model off of its platform. The primary takeaway for me was Jobs defining and claiming ownership of the mobile device market [...]
Pixable Makes Printing Your Facebook Photo Albums a Snap
An MIT start-up , Pixable, enables users to create and print photo books using their Facebook content. It offers a fast, easy and creative way to transform your Facebook albums into printed memorabilia such as photo books, calendars, or posters, which are printed, packaged and home delivered, all at an affordable price.
Why would you [...]
TV is Dead – but that’s good news for the Marketer!
John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum
Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)
Since 1985 the number of channels has grown 6X – causing viewership hours [...]
Media Budget Ratio: How much should B2B companies spend on Media?
How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to full report)
But [...]