Lead Generation
World Wide Rave – Works!
In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from [...]
How to build a Lead Nurturing Super Highway!
Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. Furthermore, you are never quite sure when that illusive moment of need [...]
Yodle: Managing the Long Tail for the Long Tail!
Two years ago less than half of all consumers used search to find a local business but today that number is upward of 74%!
However, most small businesses today still don’t have a website in fact less than 10% of small business owners are online. For them the problem is not just that they don’t have [...]
Marketing’s Customers: an Oxymoron or Reality??
They may not be the ones you think I mean. No not the internal customers or your bosses boss like the CEO, CFO or COO. I mean real customers of marketing. Let me explain …
If you are like me working to drive thought leadership out of our organization and into the hands of would be [...]
What Sales Really Thinks About Marketing?
Does Sales really care about leads? Maybe not.
If you ask Bill Binch, VP of Sales from demand generation software provider Marketo, he prefers pipeline and bookings to leads. Ironically, as much as lead nurturing and lead scoring can help generate pipeline and revenue, by framing the discussion around leads too many marketers ignore the [...]
No Leads get Left Behind
The folks at Bulldog Solutions compiled the Q&A session from a live Webinar I did last week with them called “A Case Study: Improving Lead Quality and Quantity” with the American Marketing Association.
Lead nurturing is something I am very passionate about and feel marketers need to start embracing more. A recent Forrester study cited [...]
Field Marketing 2.0: The Next Generation of Demand Creation
SiriusDecisions recently released a report on Field Marketing 2.0 that evolves the principles created in Field Marketing 1.0.
The key differences are: a tighter connection to sales, processes to support that connection, technology as a backbone for those processes, and metrics that justify spending and prove the impact to sales, executive management and even the board [...]
My Top 10 posts, as voted by you!
Well, open the champagne, this is my 100th post! It has been my pleasure to bring you some really great content over the past year, so I thought I would share what your fellow readers think has been the very best.
What better way to do that but with a David Letterman Top 10 list? So [...]
What’s Working in Lead Generation?
As a buzz marketer, how do you choose among the array of lead generation options – PR, word of mouth, interactive marketing, speaking at conferences, publishing thought leadership, conducting seminars, direct mail, and so on? And how do you know which mix will generate the most qualified leads?
A new benchmark report on What’s Working In [...]