Interactive Marketing
Good Times Ahead for Social Media Marketers
Chief marketing officers in the United States are planning on increasing their social media marketing efforts dramatically over the next year, according to the August 2009 CMO Survey, conducted by professor Christine Moorman of Duke University’s Fuqua School of Business in conjunction with the American Marketing Association. The survey results reflect the responses of 511 [...]
World Wide Rave – Works!
In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from [...]
Secrets of Web Analytics – a podcast with Avinash Kaushik
Stop everything you are doing and listen to this podcast!
Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast.
Sometimes you meet someone so passionate about something that it’s contagious and if you listen closely you [...]
Crowds have no leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make [...]
Using Email to Improve Profit
Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.
Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email [...]
Digital Signage – the Next Big Thing
Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was ranked [...]
Putting in place a Virtual Events strategy
If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events – but I was never truly enamored with Second Life and was not in favor of it for business from the start (must have been that scary looking penguin that tried to [...]
Web 2.0 Expo – cool stuff seen on the floor of the show
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo
Ascentium – A model for the agency of the future
I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology [...]
Social Branded Applications – build it once and leverage on several social networks
This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo
Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).
Social Network have all opened up their platforms which means that brands have cost effective access to more than [...]