Innovation

Digital Signage – the Next Big Thing

Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was ranked [...]

Social Branded Applications – build it once and leverage on several social networks

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo
Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).
Social Network have all opened up their platforms which means that brands have cost effective access to more than [...]

Drop.io – a podcast with Chad Stoller

File Sharing is very binary – either you share a file online or you don’t.
Well not anymore! – enter Drop.io.
Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are “private” – consumers control how [...]

Great Artists Steal! – a podcast with Professor William Duggan

Have you ever had a flash of insight in the shower, when you’re brushing your teeth, or even just before you fall asleep? If you want to know more about this serendipity, then you should learn about “strategic intuition.”
The heart of strategic intuition mostly has to do with your mind combining existing ideas in new [...]

Innovation in a Web 2.0 world, a podcast with Professor Eric von Hippel

During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school’s Innovation and Entrepreneurship Group, had some interesting things to say about how the Web, particularly Web 2.0, will change the face of innovation.
The notion that [...]

How to Build a Successful Blog Quickly, a Podcast with Douglas Karr

I’ve been following The Marketing Technology Blog by Douglas Karr, and I’m in awe of him and his natural blogging ability. He blogs on his topic daily, sometimes more, and produces really well thought out posts. As a result, he has built a strong following on his blog that is rivaled by very few. And [...]

iPhone competition playing dead?

Newswireless.net claims that AT&T has activated 600,000 iPhones, and as a result believes that Apple will hit one million iPhone sales. So you would expect the marketing departments of the iPhone competitors to be cranking up the volume on their products to neutralize some of the iPhone frenzy. So let’s take a look at what [...]

Clayton Christensen said the iPhone will not succeed

This was one of the most shocking and provocative statements I heard at last weeks World Innovation Forum by HSM.
I think I might have even gasped when I heard him say that, but he wasn’t saying it just to be provocative. What he meant was that it could be successful as a product but the [...]