Email Marketing
Using Email to Improve Profit
Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should.
Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email [...]
Email 360: How to Boost Response in B2B
This morning at the Marketing Profs Conference, Stephanie Miller of Return Path lead a discussion on How to make your B2B email programs scale for higher impact throughout the customer lifecycle.
Stephanie did a great job of engaging the audience in some open dialog. She also presented some stats that I think are noteworthy and worth [...]