Conversational Marketing
Putting Real-Time Data to Work
Samepoint, a company which grew out of the need to monitor and manage what people were saying about my clients, is making its vast data pipe available to the enterprise. Let me tell you a little bit about how it started. About six months ago, my co-founder and CTO, Darren Culbreath, was asked if Samepoint [...]
Is Facebook Talk Just Around the Corner
According to Vivox, the leader in social network and virtual world talking applications, soon Facebook members will be able to talk to their friends as easy as they can chat via Facebook chat. The developer is event making its technology available to other Facebook application developers via API.
The potential to add talk capabilities to a [...]
Crowds have no leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make [...]
Vlogging with Doug Simon
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more [...]
Paul Dunay Interviewed on "Be The Voice" Blog with David Spark
For episode number seven of “Be the Voice” David Spark talked with Paul Dunay, Global Director of Integrated Marketing at BearingPoint and prominent blogger at Buzz Marketing for Technology.
Here are some of the highlights from David’s interview with me:
Summary
The blog is the new resume
Starting a personal/professional blog can be your social media sandbox. Play [...]
Command & Control Branding: Not Dead Yet?
For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and train [...]
Market to Change Customer Behavior, not Attitudes
Harvard Business School professor John Quelch once said “The purpose of marketing… should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come under siege.
Within his quote is the idea [...]
Conversational Marketing: Irrational Exuberance or Next Big Thing?
In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims “Spending on Conversational Marketing will Outpace Traditional Marketing by 2012”. To find out if that’s even possible, I got together with Jim and Pete Blackshaw, executive vice president at Nielsen Online Strategic Services. Like [...]
Buzz Marketing Hightlights from this week …
Is Podcasting Dead?No way – if fact I am hearing about more marketers considering podcasting in 2008 than any year before – why they realize it is part of an integrated marketing strategy not a stand alone tactic(tags: Podcasting, Podcasts)
Social Media Spending Goes Up – Why Wait for ROI?Prospero’s 2007 Social Media Survey found 30 [...]