Buzz Marketing
Putting Real-Time Data to Work
Samepoint, a company which grew out of the need to monitor and manage what people were saying about my clients, is making its vast data pipe available to the enterprise. Let me tell you a little bit about how it started. About six months ago, my co-founder and CTO, Darren Culbreath, was asked if Samepoint [...]
Paul Dunay Featured in BusinessWeek on Building Personal Brand
My cohort in crime and co-writer of Facebook Marketing for Dummies partner Paul Dunay was recently featured in Businessweek on the importance of building an online brand for yourself.
In the Sept. 25th, 2009 Special Report, titled, Getting Unstuck In Your Job Search, Dunay was quoted as saying, “Even during bad economic times, building a strong personal [...]
Good Times Ahead for Social Media Marketers
Chief marketing officers in the United States are planning on increasing their social media marketing efforts dramatically over the next year, according to the August 2009 CMO Survey, conducted by professor Christine Moorman of Duke University’s Fuqua School of Business in conjunction with the American Marketing Association. The survey results reflect the responses of 511 [...]
Facebook as the Media
An interesting trend has started to happen with Facebook lately – Media events are turning into Facebook groups!
Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank)
But 2 media worthy events – this week – have both turned into Facebook [...]
World Wide Rave – Works!
In David Meerman Scott’s ebook Lose Control of your Marketing he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave due out in March
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from [...]
Accelerate your PR with BuzzGain – a podcast with Mukund Mohan
(adopted from a post seen at phdunay.gooruze.com)
Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping [...]
Vlogging with Doug Simon
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more [...]
Digital Signage – the Next Big Thing
Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was ranked [...]
Web 2.0 Expo – cool stuff seen on the floor of the show
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo
Ascentium – A model for the agency of the future
I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology [...]