Blogging
An Innovative Idea for using a Blog
At the recent MarketingProf’s conference I encountered an innovative idea for using a blog. I just haven’t been able to get it out of my mind, so I wanted to share it with you …
A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. [...]
Buzz Highlights from this week …
HandvertisingCool idea – not sure B2B buyers will like this as much as B2C buyers(tags: advertising)
The Devaluation of TrafficSteve Rubel discusses the changing economics behind traffic on the web – will this be an issue for advertisers in the future?(tags: online advertising)
OutTwit Your Friends from Microsoft OutlookI dont know why but I like this idea [...]
Buzz Highlights from this week …
41 Common Blogging MistakesHere is a great list of common blogging mistakes – a good review for anyone with a blog(tags: Blogs, Blogosphere, Blogging)
Another take on the social media press releaseMaggie Fox has published another example of a Social Media Press Release (SMPR) this one with Ford – and its worth a look!(tags: Social Media, [...]
Buzz Highlights from this week …
The ROI of CommunitiesMaggie Fox digs in to find an ROI on Communities using SAP’s Developer Network as her example.(tags: Communities)
Nokia’s N95 vs. Apple’s iPhoneFrom the sound of it the NEW Nokia N95 has it all – just when you thought the iPhone was the best. Check out how Nokia has taken the iPhone [...]
Buzz Marketing highlights from this week …
How NOT to pitch a blogPR and Blogging dont necessarily go hand and hand – Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly(tags: Blogging, Blogs)
10 Tips for Keeping Your Blog FreshLewis Green gives some great tips to bloggers of all ages – whether you are a beginner to [...]
Buzz Marketing highlights from this week …
Vespa Go Green Video ChallengeVespa is doing a great job with viral / buzz marketing around their scooters. In NYC I got a free parking for life coupon at selected locations in the city – if I bought a new scooter(tags: advertising, Viral Marketing, Buzz Marketing)
The ROI of Website Redesigns per ForresterTom Pick boils down [...]
Buzz Marketing highlights from this week …
It’s an Ad, Ad, Ad, Ad World – by DigitasDigitas plan is to — “build a global digital ad network that uses offshore labor to create thousands of versions of ads. Then, using data about consumers and computer algorithms, the network will decide which advertising message to show” – now thats Web 2.0 thinking!(tags: web2.0, [...]
Matt Lohman of KnowledgeStorm discusses Web 2.0 Tools on a podcast
As director of business development for KnowledgeStorm, Matt Lohman identifies new channels for marketing and helps clients leverage those channels. Which is why Web 2.0 makes a great addition to KnowledgeStorm’s existing toolbox for B2B marketers.
I had a chance to interview Matt along with Robert Lesser, president of Direct Impact Marketing. Robert and I wanted [...]
Buzz Marketing highlights from this week …
How Many Are You Reaching and Who Are They? | Marketing Profs Daily Fix BlogA very thought-provoking piece by Roy Young of MarketingProfs. He makes a good point about reaching the “right” or influential reader.Tags: Buzz, Buzz Marketing
Trayvertising by Being Peter Kim: TrayvertisingI love this idea – I have waiting to see this in real [...]
How to Build a Successful Blog Quickly, a Podcast with Douglas Karr
I’ve been following The Marketing Technology Blog by Douglas Karr, and I’m in awe of him and his natural blogging ability. He blogs on his topic daily, sometimes more, and produces really well thought out posts. As a result, he has built a strong following on his blog that is rivaled by very few. And [...]