Blogging
Blogging is a Quantity Sum Game
A wise blogger once told me that blogging was a game won by he who publishes the most. From an obvious SEO stand-point, this paradigm holds true. By creating content that in turn gets indexed via Google and the others, your site’s rank and position will improve organically.
However, I suspect the blogger was talking beyond [...]
Tag Your It – Facebook Adds Tagging to Notes and Updates
Tagging has been a popular Facebook photo/video feature for the past year or so. Through a simple one-click process, you can identify someone in a photo or video, which will in turn notify that person as to the reference (unless that individual’s personal profile privacy settings prevent them from being “tagged”). Today, Facebook added a [...]
Blogging from the World Business Forum
Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York. For the past two years I have been going and listening to leaders such as Malcolm Gladwell, Clayton Christensen, Rudy Guliani, Chris Anderson and Jack Welch to name a [...]
Paul Dunay Interviewed on "Be The Voice" Blog with David Spark
For episode number seven of “Be the Voice” David Spark talked with Paul Dunay, Global Director of Integrated Marketing at BearingPoint and prominent blogger at Buzz Marketing for Technology.
Here are some of the highlights from David’s interview with me:
Summary
The blog is the new resume
Starting a personal/professional blog can be your social media sandbox. Play [...]
For Social Media, Reach is found in the Long Tail!
When it comes to Social Media there has been tons of talk about those few influencers who are able to spread your message like wild fire. But finding those few influencers has been the proverbial challenge.
Several good books have been written about this topic by some really smart people. But when doing some data mining [...]
BlogCouncil.org – Solving the Challenges of Corporate Blogging
How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?
Andy Sernovitz, with input from early participants like Sean O’Driscoll from Microsoft started [...]
Marketing Needs to Prepare for the Distributed Web
Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it’s easier to implement functionally important applications without knocking on the CIO’s door to ask permission. And it’s great news for these aps from a speed and timing perspective.
But it opens up [...]
Buzz Marketing Hightlights from this week …
Is Podcasting Dead?No way – if fact I am hearing about more marketers considering podcasting in 2008 than any year before – why they realize it is part of an integrated marketing strategy not a stand alone tactic(tags: Podcasting, Podcasts)
Social Media Spending Goes Up – Why Wait for ROI?Prospero’s 2007 Social Media Survey found 30 [...]
Twitter: Valuable Tool, or Waste of Time?
Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it’s limited to 140 characters. The leader in the space is Twitter.
According to a recent blog post by Peter Kim, Twitter is now used regularly by 6% of American online adults. That sounds about right to [...]