Advertising
Good Times Ahead for Social Media Marketers
Chief marketing officers in the United States are planning on increasing their social media marketing efforts dramatically over the next year, according to the August 2009 CMO Survey, conducted by professor Christine Moorman of Duke University’s Fuqua School of Business in conjunction with the American Marketing Association. The survey results reflect the responses of 511 [...]
Statistics on Advertising during a Recession
I think Seth Godin outlined Marketing’s Catch 22 best in his book The Purple Cow – (and I am paraphrasing here) – when times are tough the tendency is to conserve capital vs. when times are good the tendency is to not be aggressive.
As marketers we are so often faced with the dilemma of having [...]
Crowds have no leaders!
The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics.
But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make [...]
Redefining the Role of the CMO
Highlights of a Panel at the Media Convergence Forum featuring:
Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak
Russ Klein – President Global Marketing Strategy, Burger King
Nicholas Utton – CMO, E-Trade Financial
Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.
What the CMO role mean to each of you?
Jeff – [...]
TV is Dead – but that’s good news for the Marketer!
John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum
Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007)
Since 1985 the number of channels has grown 6X – causing viewership hours [...]
Digital Signage – the Next Big Thing
Not long ago, Times Square was the epicenter of digital signage in the U.S. It may still represent the highest concentration, but digital signage is exploding and you see it just about everywhere now. Digital signage is officially “the next big thing” for a lot of marketers. In a recent Razorfish survey it was ranked [...]
Media Budget Ratio: How much should B2B companies spend on Media?
How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. (link to full report)
But [...]
Web 2.0 Expo – cool stuff seen on the floor of the show
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo
Ascentium – A model for the agency of the future
I spoke to the CMO, Romi Mahajan who explained Ascentium’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology [...]
Social Branded Applications – build it once and leverage on several social networks
This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo
Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).
Social Network have all opened up their platforms which means that brands have cost effective access to more than [...]