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Richard Krueger

Richard Krueger

Facebook Users Like Brands for Discounts, Social Badging : MarketingProfs

By Richard Krueger on September 2, 2010

URL:  http://www.marketingprofs.com/charts/2010/3882/facebook…

Good survey by ExactTarget and Co-Tweet on what motivates people to like a Facebook Fan Page. Not surprisingly, “to receive discounts and promotions” was the number one reason, followed closely by “to show support for the company to others.” Well now, doesn’t this speak to exactly why Facebook is such a powerful [...]

Posted in Uncategorized | Tagged badging, consumers, discounts, Facebook, primarily | Leave a response

The iPad Orchestra Plays Sweet Music

By Richard Krueger on September 1, 2010

iPad developer Amidio has made a very cool musical app, called Seline HD, which can perform a complete orchestra of sounds. Yet, another reason I’ve got to get my hands on an iPad.

Amplify’d from amidio.com

Read more at amidio.com

 

See this Amp at http://bit.ly/angu0C

Posted in Uncategorized | Tagged amidio, appealing, ipad, iphone, music app | Leave a response

Acquiring New Customers from Facebook

By Richard Krueger on September 1, 2010

http://blogs.imediaconnection.com/blog/2010/08/30/acquiring-ne…

Good post on the state of advertising within Facebook. Low click-thru rates is what’s holding back the social network from being bigger than Google. Testing is always important in advertising and nowhere is it easier than on Facebook.

See this Amp at http://bit.ly/9lvUUx

Posted in Uncategorized | Tagged acquiring, blog, customers, Facebook, imediaconnection | Leave a response

Facebook Like Coming to a Bar Scanning Near You!

By Richard Krueger on August 25, 2010

URL:  http://www.allfacebook.com/qr-codes-facebook-2010-08

Think the Facebook Like Button is confined to just online content – think again. Why not embed Likes into bar codes. Purchase an item, or attend an event that you really like. Now, you can let everyone you know, well, know. Facebook’s ubiquitous Like Button is forming a bridge between [...]

Posted in Uncategorized | Tagged becoming, Facebook, launched, technology, virtual | Leave a response

Top 5 Most Indispensable Twitter Tools for Marketers

By Richard Krueger on August 24, 2010

URL:  http://www.socialmediaexaminer.com/indispensable-twitte…

Some great tools mentioned in this post, particularly the first one, BlastFollow, which is a good way to jump-start your twitter follower base. Love the content from Social Media Examiner and am looking forward to presenting at their upcoming Facebook Success Summit.

See this Amp at http://bit.ly/dsbjNn

Posted in Uncategorized | Tagged followers, generate, manage, relationships, Twitter | Leave a response

5 Tips for Optimizing your Facebook Marketing

By Richard Krueger on August 20, 2010

http://blog.webbazaar.com/?p=96

I always love to see my words in print, and this article, 5 Tips for Optimizing your Facebook Marketing, comes directly from my book, Facebook Marketing for Dummies. I believe this originally appeared in MarketingProfs, who we know and love. Anyway, the notion of Facebook optimization is becoming more important as the network continues [...]

Posted in Uncategorized | Tagged bazaar, Facebook, marketing, optimizing, tips | Leave a response

Twitter Maybe the Fire-hose but Amplify is the Conversation

By Richard Krueger on August 19, 2010

URL:  http://www.huffingtonpost.com/ramon-nuez/twitter-maybe-…

It’s good to see a service I use everyday get the recognition it deserves. Such is the case with Amplify today, which received off-the-chart reviews from such notables as HuffingtonPost and the highly influential Robert Scoble whose Scobalizer blog can make and break web 2.0 start-ups.
Amplify has been one of my go-to tools [...]

Posted in Uncategorized | Tagged amplify, conversation, fire-hose, Twitter, twitter maybe | Leave a response

Reveal Tab: The Secret Phrase That Will Cut Your Facebook Advertising Cost In Half

By Richard Krueger on August 17, 2010

URL:  http://www.allfacebook.com/reveal-tab-2010-08

If you’ve followed the JVC case study, you’ll see the value in offering a Reveal Tab upon landing on your Fan Page via Facebook ad. The trick is to offer a strong incentive, but don’t fully reveal it until the user clicks the “like” button. Not surprisingly, companies are seeing dramatic lifts [...]

Posted in Uncategorized | Tagged dollars, Facebook, heavily, investing, purchasing | Leave a response

11 Most Popular Search Engines For Social Networks

By Richard Krueger on August 17, 2010

URL:  http://savedelete.com/popular-social-network-search-eng…

Some nice tools mentioned in this round-up of social media search engines. They did give us a nice review of my start-up, www.Samepoint.com, which we really appreciate. Check them out and let me know what you use when searching across the social web.

See this Amp at http://bit.ly/9sDReI

Posted in Uncategorized | Tagged chances, engines, favorite, Internet, Search | Leave a response

20 Facebook Tips/Tricks You Might Not Know

By Richard Krueger on August 17, 2010

URL:  http://www.mariowebmaster.com/300-20-facebook-tipstrick…

A nice round-up of some features, applications and tricks to help you better manage your Facebook universe. Of particular interest to Facebook Page admins is Sendible – allowing you to schedule your updates.

See this Amp at http://bit.ly/bgAsxK

Posted in Uncategorized | Tagged chances, Facebook, familiar, occasionally, stuffs | Leave a response

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