Writing a post mortem is hard, particularly when the result is failure: a failed deal; a failed investment; a failed concept. That said, without a post mortem, without deep reflection, honesty and introspection, how can we do better the next time?

It may be all the rage, but are company-built social networks for customers to socialize in really smart?

WebTrends Inc., a provider of Web analytics and online marketing solutions, has unveiled a new method of online tracking that uncovers visitor patterns and trends related to Web site video.

I first learned of Delver earlier this year at DEMO, and was impressed with the search engine that returned results based on your social graph on Facebook.

corporations need to realize that social media is here to stay — and that in it lies the future of marketing.

Ever since Facebook launched its f8 platform for application developers in May 2007, the tech industry has agreed that widgets are big business.

Scratchback provides widget “Top spots” with places for external links. Widgets are with different graphics so you can really choose the one fitting to your template.

Did anyone notice the Barack Obama ad on my blog? I was surprised to see it. I don’t deal with advertising and I haven’t asked The Star staff how online ads are placed.

The more powerful an application is, the more specialized it is, and thus with increased power its intended audience shrinks, and ironically, it becomes more, not less, vulnerable to competition.

Today, game widgets have come a long way from the cornerstone of trivia, delivering more intense graphics and experiences.

Sprout Builder is web based service that allows you to create flash-based widgets, countdowns, minisites, mashups and more in an easy to use and navigate interface.

With millions of users riveted to social networking sites like MySpace and Facebook, big-name brands are venturing into the newly charted territory of social media advertising, seeking to unravel the real opportunities from the flurry of hype.