Paul Dunay
5 Tricks to B2B Marketing Socially
Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.
The reason the sales team loves case studies is it [...]
The Tipping Point and your Contact Center
Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media?
Let me explain …
Many of the most Socially advanced Contact Centers today are using tools to listen in on [...]
Use Social Media to spot issues before they hit the Contact Center!
Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media.
When you have an issue these days – what’s the first place you go for more information? That’s right – [...]
Spend More Time Planning your Content Strategy!
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.
Seems to me like these channels have gone mainstream in the minds of many marketers [...]
Why Social Strategies are Difficult for Agencies to execute?
Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge.
A good Social Media strategy starts with [...]
Social Media will Disrupt every Function in your Company
We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years.
Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Marketing is still [...]
Seven Ways To Make Money On Facebook
While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business.
For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. [...]
The 1-9-90 rule won’t work for Internal Collaboration
Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence.
You go crazy making your business case based on the idea that people will be so much more productive. You sweat the long nights and the hard work that it takes to [...]
Social Product Innovation: 2 Ways
There are 2 ways in which you can use social media to innovate when it comes to developing new products.
1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). These are great for engaging your [...]
Challenges in Everyone in Your Company being Social
In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. I even put a date on it Jan 1 2012.
But there are challenges to this happening that were not apparent when email rolled out across the [...]