October 2009
You are browsing the archive for October 2009.
Use Social Media to spot issues before they hit the Contact Center!
Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media.
When you have an issue these days – what’s the first place you go for more information? That’s right – [...]
Spend More Time Planning your Content Strategy!
Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week – I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence.
Seems to me like these channels have gone mainstream in the minds of many marketers [...]
Why Social Strategies are Difficult for Agencies to execute?
Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge.
A good Social Media strategy starts with [...]
TMobile Loses Sidekick Data – Can You Say Ooooops
T-Mobile, who last weekend had a major outage for all SideKick owners (yes, there are still some faithful who own Sidekicks, but not for much longer). However, when I contacted customer service, they continued to feed me company lies that our data was not lost and to stay tuned for further word on the restoration [...]
Putting Real-Time Data to Work
Samepoint, a company which grew out of the need to monitor and manage what people were saying about my clients, is making its vast data pipe available to the enterprise. Let me tell you a little bit about how it started. About six months ago, my co-founder and CTO, Darren Culbreath, was asked if Samepoint [...]