September 2009
You are browsing the archive for September 2009.
Social Media will Disrupt every Function in your Company
We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years.
Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Marketing is still [...]
Paul Dunay Featured in BusinessWeek on Building Personal Brand
My cohort in crime and co-writer of Facebook Marketing for Dummies partner Paul Dunay was recently featured in Businessweek on the importance of building an online brand for yourself.
In the Sept. 25th, 2009 Special Report, titled, Getting Unstuck In Your Job Search, Dunay was quoted as saying, “Even during bad economic times, building a strong personal [...]
Seven Ways To Make Money On Facebook
While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business.
For savvy Facebook marketers, there are tremendous untapped opportunities to making money. From Marketplace sales to application entrepreneurs to direct marketers, Facebook is opening up entirely new business channels for customer interaction. [...]
Facebook Welcomes Its 300-Millionth Member
Wasn’t it just several months ago that Facebook announced it had reached the miraculous milestone of 250 million members? Well, that’s old news. The network now touts 300 million members worldwide. Now, if Facebook were a country, it would be the third most populous one on the planet.
But, the company really dropped a bomb when [...]
Is Facebook Talk Just Around the Corner
According to Vivox, the leader in social network and virtual world talking applications, soon Facebook members will be able to talk to their friends as easy as they can chat via Facebook chat. The developer is event making its technology available to other Facebook application developers via API.
The potential to add talk capabilities to a [...]
The 1-9-90 rule won’t work for Internal Collaboration
Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence.
You go crazy making your business case based on the idea that people will be so much more productive. You sweat the long nights and the hard work that it takes to [...]
Tag Your It – Facebook Adds Tagging to Notes and Updates
Tagging has been a popular Facebook photo/video feature for the past year or so. Through a simple one-click process, you can identify someone in a photo or video, which will in turn notify that person as to the reference (unless that individual’s personal profile privacy settings prevent them from being “tagged”). Today, Facebook added a [...]
Social Product Innovation: 2 Ways
There are 2 ways in which you can use social media to innovate when it comes to developing new products.
1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). These are great for engaging your [...]
Challenges in Everyone in Your Company being Social
In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. I even put a date on it Jan 1 2012.
But there are challenges to this happening that were not apparent when email rolled out across the [...]
Pixable Makes Printing Your Facebook Photo Albums a Snap
An MIT start-up , Pixable, enables users to create and print photo books using their Facebook content. It offers a fast, easy and creative way to transform your Facebook albums into printed memorabilia such as photo books, calendars, or posters, which are printed, packaged and home delivered, all at an affordable price.
Why would you [...]