January 2009
You are browsing the archive for January 2009.
Sincere Marketing – a podcast with Romi Mahajan
We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing.
So it’s no surprise that the world of business — specifically in the realms of advertising, branding, and marketing — has to once again ennoble the concept [...]
Positioning your Personal Brand
Having taken on this new role of blogging on the Personal Branding Blog, I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki (see link to a comment on my [...]
Positioning your Personal Brand
Having taken on this new role of blogging on the Personal Branding Blog, I naturally have been looking at many of the other personal brands that are out there. A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan [...]
How NOT to Create Loyalty in Tough Times
Marketing’s mission is to somehow change a customer’s behavior.
We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on.
And in tough economic times the opportunity to affect customer behavior is exceptionally acute, especially when it comes to existing loyal customers.
So check out this email I got [...]
Facebook Grader launched by HubSpot
Marketing software company HubSpot, creator of the successful Twitter ranking site Twitter Grader, is expanding its tools to cover Facebook, providing a ranking of users on the popular social network.
Facebook Grader serves up a grade out of 100 compared to all the other users of the service. The ranking is calculated using factors such [...]
People don’t buy “run of the mill” anything anymore!
I work in a professional services firm and in order for firms like ours to differentiate themselves they have to create perhaps hundreds of personal brands around individuals who understand niche topics extremely well. And since buyers have transparency through the use of search engines they can really get a handle on just how qualified [...]
Small Town creates Facebook group for residents
as seen in the Wausau Daily Herald • January 18, 2009
When Tina Kollmansberger moved to Weston five years ago, the first place she checked for local information was Facebook.
“I wanted to get more involved, and I didn’t know many people,” she said. “Facebook was an ideal way to find out what was going [...]
Facebook makes custom tags available
Here’s an example from Facebook about how these tags might be used:
So if you’re an application developer and want to make your application even more content rich — say by including music or news — consider using an available custom tag set. For example, if you’re building a wedding site and want to include a [...]
How to build a Lead Nurturing Super Highway!
Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. Furthermore, you are never quite sure when that illusive moment of need [...]
Twitter Squatting – a new cyber sport
Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi’s on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot!
But what I found [...]