December 2008
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C Level Tweeters
The following is a list of confirmed C Level Executives that are using Twitter.
If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP – please send me – full name, title, agency/firm, and Twitter URL.
With [...]
How to develop Thought Leaders
These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of the time, it is just interesting theory without any proof. Moreover, does the thought leadership actually drive the [...]
Social Media Budget Ratio
After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget?
Great question Scott and you inspired me to write this post. So here it goes.
The cost of the technology used for social [...]