December 2008
You are browsing the archive for December 2008.
Who is doing Major Corporate Events?
I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops.
Interestingly enough he reported their business was off dramatically in that area.
Why? [...]
Who is doing Major Corporate Events?
I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops.
Interestingly enough he reported their business was off dramatically in that area.
Why? [...]
Facebook Connect explained
Here is a visual represenation of Facebook Connect – click here to see the full demo
I Summize Big Changes at Twitter
If rumors are true, and they so often are, Twitter will finally get the brain power it needs to keep its 1.5-million active users happily tweeting. Summize is not just a better Twitter search, it’s an experienced development and management team waiting in the wings.
I’ve known Summize CEO, Ajaipal “Jay” Virdy, for nearly 15 years, [...]
MySpace vs. Facebook Advertising – Which Platform Is Better?
The post below was written by Ryan Hupfer at HubPages. A couple of weeks ago HubPages ads were blocked from MySpace’s new self serve ad platform, MyAds, as being competitive to MySpace. That problem was fixed, but Ryan, who advertises on both MySpace and Facebook, wrote a post comparing the two platforms.
His results are below.
In [...]
Retailers flocking to Facebook
J.C. Penney Co. has a hit viral campaign in its “Beware of the Doghouse” interactive video that allows women to put their significant others in the doghouse for past bad gift choices. Once in the doghouse, a man can get out by clicking his way to the jewelry store inside jcp.com.
The Victoria’s Secret Pink Collegiate [...]
Brands that Tweet
There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.
If you are thinking about whether your brand [...]
How to create your own Personal Brand?
As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective.
But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your own Vlog? Or maybe some combination of all of the above.
To [...]
CMO of the Future
The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope [...]