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The basic idea behind the Hollywood Launch is simple: you release a few hints about your product to build buzz, slowly revealing more and more until the big day, when you throw open the doors and people flood your site.
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A $100 ad on Facebook can lead a prospective applicant to the program's Facebook page. During one day, one particular ad got about 160 clicks, which translated into five program "friends" and still more visits to the site.
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Like the technologically savvy communicator that I am, I use my Facebook status updates to announce very important details about my personal life.
