June 2008
You are browsing the archive for June 2008.
links for 2008-06-12
MediaPost Publications – All Aboard: Widget Funding Gravy Train Picks Up Speed – 06/12/2008
Mpire Corporation, parent company of the WidgetBucks ad network, has snagged $10 million in a Series B investment round led by Draper Fisher Jurvetson. In all, VC firms have pumped nearly $70 million into widget development companies since mid-May, includ
(tags: widet, venture, [...]
Unleash your Community on the Election!
One of my most trusted friends and mentors recently joined a very intriguing company called – SuccessFactors (stock symbol SFSF). They specialize in HR software with a SaaS product that is second to none in the market.
From a marketing and social media perspective several things about this company got my attention and my envy as [...]
links for 2008-06-05
Facebook All Over: Monetization, Open Source & Metrics
The announcement on metrics for developers also came with news for users: soon users will be able to “sample” applications before adding them and letting these applications access their information. To keep an application, users will have to reconfirm
(tags: facebook, open source, metrics)
New metrics, user controls for Facebook’s [...]
Brand as a Dialog
An interesting study from the University of Texas recently showed that the typical information posted on social networking sites – favorite books, movies, music, and quotes; major; hometown; and similar personal items – doesn’t always give others an accurate impression of you.
When the researchers tested so called “friends” of a user on basic questions like [...]
links for 2008-06-04
Facebook open-sources platform: Good for third-party developers, good for rival social networks? » VentureBeat
Facebook, as reported last week, is making its developer platform open source and available now. Facebook says the main point of this release is to give the third-party developers on Facebook a deeper look into how its platform code works. On that [...]
New Rules of Web Marketing – a podcast with Michael Mace
Many marketing teams are being asked by senior leaders in their organizations why they aren’t using the same cutting edge tactics as some of their competitors. When is it right to use cutting edge tactics? When is it right to use traditional tactics? When and how should you integrate the two?
To answer these questions, I [...]