Comments on: Brand as a Dialog http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/ Sat, 26 Jun 2010 05:48:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tracey http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1416 Tracey Wed, 13 Aug 2008 17:18:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1416 Excellent post.. thank you! Excellent post.. thank you!

]]> By: Paul Dunay http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1359 Paul Dunay Thu, 12 Jun 2008 20:10:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1359 Marc<br/><br/>totally disagree - I have worked very hard to open our brand up to a conversation and I am glad I did<br/><br/>having said that - we use things like a blog, like podcasts, like forums to CREATE that conversation<br/><br/>one relies on the other to make the conversation Marc

totally disagree – I have worked very hard to open our brand up to a conversation and I am glad I did

having said that – we use things like a blog, like podcasts, like forums to CREATE that conversation

one relies on the other to make the conversation

]]> By: Marc Meyer http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1358 Marc Meyer Thu, 12 Jun 2008 19:57:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1358 Hi paul, something stopped me dead in ym tracks yesterday and it was this: Blogs are conversations and brands are not conversations. What do you think? Hi paul, something stopped me dead in ym tracks yesterday and it was this: Blogs are conversations and brands are not conversations. What do you think?

]]> By: Steve Watts http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1357 Steve Watts Thu, 12 Jun 2008 18:02:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1357 I think that's an interesting perspective; there is a definite danger of using social media as just another "demographic" chart. <br/><br/>As always, it's less about the "what" of the customer, but the "why"--regardless of demographics, are we hitting the right buttons with them. <br/><br/>-Steve<br/><a HREF="http://www.insidesales.com" REL="nofollow">InsideSales.com</a> I think that’s an interesting perspective; there is a definite danger of using social media as just another “demographic” chart.

As always, it’s less about the “what” of the customer, but the “why”–regardless of demographics, are we hitting the right buttons with them.

-Steve
InsideSales.com

]]> By: gil http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1355 gil Thu, 05 Jun 2008 16:30:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1355 the engagement piece that social media has created has really enlightened me to the possibilities...I love the Comcast TV commercials. They make me laugh and provide a connection but I'm only momentarily engaged. Great branding, very little engagement. Unless there's huge coolness factor AND everyone jumps on board like with Apple, a friend's recommendation or influence impacts me the most to buy. the engagement piece that social media has created has really enlightened me to the possibilities…I love the Comcast TV commercials. They make me laugh and provide a connection but I’m only momentarily engaged. Great branding, very little engagement. Unless there’s huge coolness factor AND everyone jumps on board like with Apple, a friend’s recommendation or influence impacts me the most to buy.

]]> By: oddpodz http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1354 oddpodz Thu, 05 Jun 2008 14:19:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1354 That's the tough part about social media that people and companies are having a tough time understanding. We realize how much time and effort it takes to do it well (and we're trying!) <br/>Successful utilization of social media requires lots of work - one can't just hang around on the fringe, one must get in there, interact and build relationships. It's very similar to offline networking. Some people can build a golden Rolodex of contacts, (online it's the giant friends list) but that network only becomes valuable with constant interaction that deepens the relationships and when one really gets to know their contacts. We should all think about the questions we ask and information we gather when TALKING to people face to face. <br/>The social media strategy is a task that can't be given to 'someone in the marketing department' to dabble in. For it to be effective, it's a full time job! That’s the tough part about social media that people and companies are having a tough time understanding. We realize how much time and effort it takes to do it well (and we’re trying!)
Successful utilization of social media requires lots of work – one can’t just hang around on the fringe, one must get in there, interact and build relationships. It’s very similar to offline networking. Some people can build a golden Rolodex of contacts, (online it’s the giant friends list) but that network only becomes valuable with constant interaction that deepens the relationships and when one really gets to know their contacts. We should all think about the questions we ask and information we gather when TALKING to people face to face.
The social media strategy is a task that can’t be given to ’someone in the marketing department’ to dabble in. For it to be effective, it’s a full time job!

]]> By: Bernie http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1353 Bernie Thu, 05 Jun 2008 11:29:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1353 I think what you're saying is that brands must show their "human" side more and less of their corporate side. Social media certainly allows this to happen. Heck it practically forces it. Though Apple has done it well with their ads (Mac vs. PC) on that old medium called television. :-) I think what you’re saying is that brands must show their “human” side more and less of their corporate side. Social media certainly allows this to happen. Heck it practically forces it. Though Apple has done it well with their ads (Mac vs. PC) on that old medium called television. :-)

]]> By: Amanda Gravel http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/comment-page-1/#comment-1352 Amanda Gravel Thu, 05 Jun 2008 03:11:00 +0000 http://www.aboutfacedigital.com/blog/2008/06/04/brand-as-a-dialog/#comment-1352 Amen to this, Paul. Amen to this, Paul.

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