June 2008
You are browsing the archive for June 2008.
links for 2008-06-27
I’m In Like With You
I’m thrilled to announce our latest investment. We led the Series A in an early stage company in NYC called I’m In Like With You (or IILWY) along with our friend John Borthwick at Betaworks, Ron Conway & Marc Andreesen.
(tags: social gaming, I’m In Like With You, venture funding)
SEO Specialist iCrossing [...]
links for 2008-06-26
Using Facebook to Market Colliers’ Brand and Properties « Colliers Marketing
Are you familiar with Facebook? It’s a social networking site (think MySpace) that is exponentially growing in popularity.
(tags: facebook, Collier’s)
Myspace and Facebook for Academic Work | nmc
I know that several of my colleagues here have met with a negative student reaction to using FaceBook and [...]
Use Social Media for Consideration in B2B Marketing
B2B marketers with highly complex products and services have been given a gift in the last few years in the form of Social Media.
In my opinion, Social Media doesn’t easily equate to Lead Generation for the complex sale. For example a prospect reading a blog entry doesn’t mean they want to buy anything, but it [...]
links for 2008-06-21
Social Games: Useful for B2B Marketers? :: BtoB Magazine
(tags: cafe.com, social gaming)
Unlock your PDF’s and set them free! – a podcast with Peter Nieforth
Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 (10%) download rate which isn’t bad by marketing standards but on the flip side that means there is a 90% leakage [...]
links for 2008-06-18
How To Solve The Myspace/Facebook Revenue Problem: Sell Stuff
What’s become clear in the past 24 months is that the rise of social network services (SNS) is changing the face of the consumer Internet through a massive user base combined with enormous engagement metrics. What is obvious is that advertising alone isn’
(tags: facebook, social networks, virtual [...]
links for 2008-06-17
Tool To Measure Viral Reach, Engagement of Video Campaigns Unveiled
Ever wonder how your campaign really measures up? Good news: Visible Measures, a Web video analytics firm, has rolled out a product that does just that. VisibleCampaign measures the viral reach and audience engagement of Internet video ad campaigns – he
(tags: video sharing, metrics)
Social Games: Useful for B2B Marketers?
It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online population — almost 217 million people!
For a long time gamers were thought of as young guys with glasses and zits playing for 14 hours a day but [...]
links for 2008-06-14
Facebook Platform – A year later
A year or so ago, Facebook unveiled something that has radically changed the landscape of the web and social networking sites in particular. As the first major and tightly integrated social network application platform (SNAP) to hit the market, Facebook w
(tags: facebook)
links for 2008-06-13
Gigya Releases New Wildfire Feature for Importing Webmail Contacts to Boost Viral Distribution of Widgets
Gigya, the leading widget and social technologies company, today announced that it has added a new feature to its Wildfire technology, giving end-users the option of sharing widgets with selected contacts imported from major webmail providers including Gm
(tags: widgets, Gigya)
Widgetbucks Pockets [...]