May 2008
You are browsing the archive for May 2008.
links for 2008-05-19
Facebook’s Glass Jaw
Facebook finally has a real problem to deal with – an exceptionally rational and well-thought-out strategy by Google that puts the leading social media cloud in the path of a wave of angry users. The only thing Facebook has going for it is that said users
(tags: facebook)
BBC NEWS | dot.life | A blog [...]
Facebook Marketing Success Stories for Businesses (3 of 3)
The company page on Facebook of Junnoon, an Indian restaurant in Palo Alto, Calif., includes basic information such as address, hours, prices, photos and coming events, as well as reviews from local newspapers and Zagat. By opting to become a “fan” on the company page, instead of just a Facebook friend, people can make reservations [...]
Riding the Groundswell of Social Media – a podcast with Charlene Li
Right now, your customers are writing about your products on blogs and reediting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way [...]
links for 2008-05-17
Whither Twitter? – BusinessWeek
Twitter has come a long way since its much hyped debut at the South By Southwest conference in 2007. But where does it go from here? BusinessWeek Senior Writer Stephen Baker put that question and others to the Twitter community itself. This BusinessWeek.c
(tags: twitter)
links for 2008-05-16
Why Twitter Matters
It’s easy to laugh at nonsense on Twitter, the microblogging rage. “My nose is leaking,” writes someone called Zapples, “so imma go to sleep now.…” But I’ve heard lots of similar drivel (and even produced some myself) on the phone—an important technol
(tags: twitter)
BearingPoint, Novell execs detail new campaigns at ‘BtoB’ NetMarketing Breakfast :: [...]
links for 2008-05-15
The Weekender: SEO Checklist
Have you ever wondered how hard it will be to rank for certain keywords or keyword phrases? Try out SEO Chat’s Keyword Difficulty Check Tool. This tool gives you a percentage score that reflects how difficult it will be to get first page ranking for you
(tags: SEO)
The Beginner’s Checklist for Small Business [...]
The End of Command & Control Branding
For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on every wall and train [...]
links for 2008-05-14
The rise of social gaming | The Industry Standard
Social networks have grown enormously, as this map shows (it’s in French, but you should get the point). These networks have added a new element to online games — a social aspect. Social gaming combines games and social networking to allow you to involve
(tags: social gaming)
Inside Facebook [...]
Facebook Directory Pages Help Bring Order to the Khaos
Ever want to find your competitors on Facebook? Well, Facebook company page directories are a good place to start. Didn’t know Facebook had directory pages within the site? Neither did I until my helpful Facebook account rep turned me on to them.
Facebook’s Directories are divided by major categories, including:
Places
Products
Services
Stores
Each category is further [...]
No Leads get Left Behind
The folks at Bulldog Solutions compiled the Q&A session from a live Webinar I did last week with them called “A Case Study: Improving Lead Quality and Quantity” with the American Marketing Association.
Lead nurturing is something I am very passionate about and feel marketers need to start embracing more. A recent Forrester study cited [...]