It’s easy to laugh at nonsense on Twitter, the microblogging rage. “My nose is leaking,” writes someone called Zapples, “so imma go to sleep now.…” But I’ve heard lots of similar drivel (and even produced some myself) on the phone—an important technol

New York—BearingPoint and Novell are launching new campaigns with social media components, top marketers from both companies revealed Thursday at BtoB’s NetMarketing Breakfast.

Social media requires building a context for interaction and providing valuable, relevant content for customers, and its application has to be an ongoing process, according to panelists who spoke Thursday at BtoB’s NetMarketing Breakfast.