Comments on: 5 Ways to Prevent a Reputational Disaster http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/ Sat, 26 Jun 2010 05:48:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Paul Dunay http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/comment-page-1/#comment-1324 Paul Dunay Tue, 29 Apr 2008 16:15:00 +0000 http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/#comment-1324 Dan<br/><br/>Its funny you mention Trackur - I created a deal with Trackur to help me get responses for the survey and publicize them on the results we circulate from the survey Dan

Its funny you mention Trackur – I created a deal with Trackur to help me get responses for the survey and publicize them on the results we circulate from the survey

]]> By: jbeaul http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/comment-page-1/#comment-1322 jbeaul Mon, 28 Apr 2008 20:14:00 +0000 http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/#comment-1322 Thank you for recommending PRWeb as part of a reputation management strategy. It is something we have been recommending ourselves as a low cost, minimal effort element to a successful strategy.<br/><br/>Regards,<br/><br/>Joe Beaulaurier<br/>PRWeb Thank you for recommending PRWeb as part of a reputation management strategy. It is something we have been recommending ourselves as a low cost, minimal effort element to a successful strategy.

Regards,

Joe Beaulaurier
PRWeb

]]> By: Dan Neely http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/comment-page-1/#comment-1323 Dan Neely Mon, 28 Apr 2008 20:14:00 +0000 http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/#comment-1323 Great post here Paul. The new launch of Trackur.com helps in this space when it comes to measurement. while it does not allow you to aggregate the information and understand true sentiment and engagement it is a quick hit tool.<br/><br/>Dan Great post here Paul. The new launch of Trackur.com helps in this space when it comes to measurement. while it does not allow you to aggregate the information and understand true sentiment and engagement it is a quick hit tool.

Dan

]]> By: Paul Dunay http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/comment-page-1/#comment-1321 Paul Dunay Mon, 28 Apr 2008 18:03:00 +0000 http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/#comment-1321 Great point Pat on the sometimes sterile nature of blogs<br/><br/>All those attributes that the brand agency worked on really need to shine if you expect to move the needle Great point Pat on the sometimes sterile nature of blogs

All those attributes that the brand agency worked on really need to shine if you expect to move the needle

]]> By: Pat McClellan http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/comment-page-1/#comment-1319 Pat McClellan Mon, 28 Apr 2008 17:50:00 +0000 http://www.aboutfacedigital.com/blog/2008/04/28/5-ways-to-prevent-a-reputational-disaster/#comment-1319 Hey Paul, nice post. The challenge a lot of big brands face when entering the blogosphere is finding their authentic voice -- which is vital to establishing any kind of credibility on blogs. When that voice is left to the PR/Corporate communication team, too often the result can be sterile. Corps need to look back that their brand attributes chart in that ppt that the brand agency did for them (years ago?) That probably had something in it about the "voice of the brand". Now you have to match that with a real person who can speak for you online.<br/><br/>I think Wal-mart has done a reasonable effort at this with www.checkoutblog.com. Hey Paul, nice post. The challenge a lot of big brands face when entering the blogosphere is finding their authentic voice — which is vital to establishing any kind of credibility on blogs. When that voice is left to the PR/Corporate communication team, too often the result can be sterile. Corps need to look back that their brand attributes chart in that ppt that the brand agency did for them (years ago?) That probably had something in it about the “voice of the brand”. Now you have to match that with a real person who can speak for you online.

I think Wal-mart has done a reasonable effort at this with http://www.checkoutblog.com.

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