March 2008
You are browsing the archive for March 2008.
What’s So Social About Social Gaming
Social gaming is the latest buzz word I hear these days. With networks forming over anything from age, to colleges to professions, why not a network of gaming friends?
Trust me, this is one trend that is not sure to disappear. All major platforms are building social aspects into their online services. EA has formed a [...]
Social Media Marketing – Your Podcast or Mine?
There’s a lot of buzz around social media marketing these days. For all the talk, there’s very little innovative thinking. Social media marketing for the sake of getting your brand out there isn’t what AboutFaceDigital is about. Our philosophy, and what gets us juiced for the day, is developing creative, viral [...]
The Power of Social Media meets the Press Release
Is the press release dead?
Well not really. But there certainly is a new wave out there – the social media press release, or SMPR, spawned by Todd Defern and the folks at SHIFT communications.
What does this mean for you? Well, when newspapers, magazines and other media go online, they are trying to create a conversation [...]
Media Buying Needs to Evolve!
Thinking about buying media? Well, it’s no longer just about ad space or traditional print. Today media has to “sing and dance.” It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media – social networks (like Facebook), videos, podcasts, RSS [...]
Niche-o-nomics for Technology
More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990). Instead, the startup has replaced those tiny wafers in the 21st Century.
This leads us to a much more specialized type of startup company – one that can form around discrete aspects [...]
Is Social Media more difficult in B2B than B2C?
I submit that it is! Please hear me out.
When I say Ralph Lauren, Nine Inch Nails, Vineyard Vines, GAP – or even Apple – you get a sense of a very homogeneous type of person. You get a picture of exactly who I mean and the “lifestyle” that brand portrays. When I say Ralph Lauren, [...]
11 Must-Have Facebook Apps For Your Business
Since facebook launched its business pages earlier this year, there has been a proliferation of applications geared to the business user. In fact, the facebook applications directory lists more than 800 business applications at last glance. With so much free software just a click away, it’s hard to know the must-have, [...]
Radically Transparent Reputation Management – a podcast with Andy Beal
Brand building and reputation management are two sides of a coin. What brand managers do to build their company’s reputation can come crashing down overnight with the keystroke of an angry blogger.
Managing a company’s reputation used to be a back-channel activity, known only to a few. Today, company reputation is available to everyone. It is [...]
Get a “Social” Life
You can run but you can’t hide for long from social networking. At some point or another you will have to sign up for one or probably more social networks. But recently some early adopters have said they want out completely – the equivalent of unplugging entirely from social networking. To them I say – [...]