Comments on: There Is No “Campaign” in Social Media http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/ Sat, 26 Jun 2010 05:48:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SBL – Audio Tagging http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1534 SBL – Audio Tagging Wed, 12 Nov 2008 04:41:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1534 Great post...<br/>Thanks for the nice information about campaign in marketer's view.....<br/>Very helpful post...<br/>Regards,<br/><a HREF="http://www.saibposervices.com/Video-audio-tagging.aspx" REL="nofollow"> SBL - Audio Tagging </a> Great post…
Thanks for the nice information about campaign in marketer’s view…..
Very helpful post…
Regards,
SBL – Audio Tagging

]]> By: Mberenis http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1419 Mberenis Sun, 17 Aug 2008 09:06:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1419 Thank you for posting this amazing blog!<br/><br/><a HREF="http://www.therankdirectory.com" REL="nofollow">Search Engine for Internet Marketing</a> <i>ADD URL FREE to 6,000+ Websites viewable by popularity, traffic, quality, reach, and more!</i> Thank you for posting this amazing blog!

Search Engine for Internet Marketing ADD URL FREE to 6,000+ Websites viewable by popularity, traffic, quality, reach, and more!

]]> By: Chris Slocumb http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1320 Chris Slocumb Mon, 28 Apr 2008 17:56:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1320 Excellent post about the commitment needed make social media successful. Everyone is realizing there is no free lunch in online marketing - it's all hard work. Excellent post about the commitment needed make social media successful. Everyone is realizing there is no free lunch in online marketing – it’s all hard work.

]]> By: jebworks http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1250 jebworks Thu, 28 Feb 2008 19:33:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1250 Interesting comments on this topic. In my opinion, terminology is less important than the mindset of companies when it comes to engagement in social media. <br/><br/>The ongoing conversation creates "content", i.e. user generated content and being engaged means certainly more than a "campaign" but it could consist of multiple campaigns. I agree with Paul that there is no end to participation in social media. You can't suddenly tune out. Content, however, should not be in issue as it is constantly being generated. Interesting comments on this topic. In my opinion, terminology is less important than the mindset of companies when it comes to engagement in social media.

The ongoing conversation creates “content”, i.e. user generated content and being engaged means certainly more than a “campaign” but it could consist of multiple campaigns. I agree with Paul that there is no end to participation in social media. You can’t suddenly tune out. Content, however, should not be in issue as it is constantly being generated.

]]> By: dominic http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1249 dominic Thu, 28 Feb 2008 16:07:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1249 Actually I think marketers need <b> both </b>.<br/><br/>In the term <i>campaign</i> (web1.0) people include both generating the content and driving traffic towards the content. (message &media)<br/><br/>My experiment lead me to think that in the web2.0 world:<br/><br/>- people have to build highly targeted content micro sites with rich content not linked to a "campaign as such"<br/><br/>- people also need some kind of campaigns to drive or reinforce traffic going to the micro site (ex: you just publish an article on refinancing, you may reach out to the "refinancing reader community") and highlight the new message.<br/><br/>Great Post and great blog. Actually I think marketers need both .

In the term campaign (web1.0) people include both generating the content and driving traffic towards the content. (message &media)

My experiment lead me to think that in the web2.0 world:

- people have to build highly targeted content micro sites with rich content not linked to a “campaign as such”

- people also need some kind of campaigns to drive or reinforce traffic going to the micro site (ex: you just publish an article on refinancing, you may reach out to the “refinancing reader community”) and highlight the new message.

Great Post and great blog.

]]> By: Kevin Dykes http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1246 Kevin Dykes Fri, 22 Feb 2008 15:25:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1246 Great article and I agree about the need for companies to commit to a content strategy. From our experience, this can be a major hurdle for small companies who are just beginning to make the transition from old-school traditional marketing to content & social media marketing. <br/><br/>We are using what we call the Content Synergy Method to help a company develop a core content idea each month, then explode that into written, audio, video/camtasia, PDF Tip Sheets, etc. Our experience is that it helps to jumpstart a company's thinking about how to engage in this ongoing conversation without constant struggle for new ideas. Great article and I agree about the need for companies to commit to a content strategy. From our experience, this can be a major hurdle for small companies who are just beginning to make the transition from old-school traditional marketing to content & social media marketing.

We are using what we call the Content Synergy Method to help a company develop a core content idea each month, then explode that into written, audio, video/camtasia, PDF Tip Sheets, etc. Our experience is that it helps to jumpstart a company’s thinking about how to engage in this ongoing conversation without constant struggle for new ideas.

]]> By: Paul Dunay http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1244 Paul Dunay Tue, 19 Feb 2008 00:28:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1244 Karen<br/><br/>thanks for the comment<br/>that paradigm shift is exactly the core of my post! Karen

thanks for the comment
that paradigm shift is exactly the core of my post!

]]> By: Karen O'Brien http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1243 Karen O'Brien Mon, 18 Feb 2008 18:51:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1243 Its a huge paradigm shift for marketers to realise that they are no longer just pushing out campaigns and measuring them... they are now involved in an ongoing dialog with their market that they are no longer controlling. The big difference that I see in B2C vs. B2B is that B2C have had more exposure to social media and are participating. A lot of B2B companies are still resisting and treating social marketing like its a campaign or a PR exercise. Its a huge paradigm shift for marketers to realise that they are no longer just pushing out campaigns and measuring them… they are now involved in an ongoing dialog with their market that they are no longer controlling. The big difference that I see in B2C vs. B2B is that B2C have had more exposure to social media and are participating. A lot of B2B companies are still resisting and treating social marketing like its a campaign or a PR exercise.

]]> By: Lisa http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1242 Lisa Mon, 18 Feb 2008 17:38:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1242 What an amazing time we live in, with the internet connecting us all and bringing marketing to an arena where conversation is possible! As a consumer I know I love being able to have more choices and more of a voice. What an amazing time we live in, with the internet connecting us all and bringing marketing to an arena where conversation is possible! As a consumer I know I love being able to have more choices and more of a voice.

]]> By: Laurel Papworth http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/comment-page-1/#comment-1240 Laurel Papworth Fri, 15 Feb 2008 01:05:00 +0000 http://www.aboutfacedigital.com/blog/2008/02/13/there-is-no-%e2%80%9ccampaign%e2%80%9d-in-social-media/#comment-1240 Oh it works for B2B too. I was also thinking of 6-9month campaigns - a Telco blogging to educate/prepare resellers for a change in the telecomms act. It wasn't really plugging into their longterm strategy but they suddenly had a message and needed to get companies on side, up to speed, and vocal about an issue. Particularly as the press backlash was going to be great. Ads wouldn't have done the job. But nor would waiting to develop a "long term strategy of engagement and conversation". Sometimes just doing a campaign <i>leads</i> to a strategy that really works. Oh it works for B2B too. I was also thinking of 6-9month campaigns – a Telco blogging to educate/prepare resellers for a change in the telecomms act. It wasn’t really plugging into their longterm strategy but they suddenly had a message and needed to get companies on side, up to speed, and vocal about an issue. Particularly as the press backlash was going to be great. Ads wouldn’t have done the job. But nor would waiting to develop a “long term strategy of engagement and conversation”. Sometimes just doing a campaign leads to a strategy that really works.

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