January 2008
You are browsing the archive for January 2008.
The Role of PR in Social Media – a podcast with Doug Haslam and Shel Holtz
Whether you work in the mailroom or sit in the C-suite in a big company, you most certainly have heard about the media revolution now underway. Social media is here to stay, and knowing what’s happening in the vanguard is important for everyone in the media business today.
How does the social media revolution affect the [...]
Presidential Widgets: Politics As Unusual
The fact that 2008, The Year of the Widget, is on a crash-collision-course with the 2008 United States Presidential Election hasn’t alluded the candidates, their internet-savvy pundits and wonkette junkies alike. Given all the political discourse we’re in store for over the next 10 months, it’s good to see that several non-partisan widget [...]
Reputation Management for New Media
A strong brand helps to communicate that a company and its offerings are relevant and uniquely able to meet customer needs. Most companies today pour millions into brand-building campaigns to generate that external awareness, which in theory can speed up the sales cycle. This has become the accepted norm, taught to us by the very [...]
Create “Experiential” Communities
A recent issue of Wired magazine highlighted a company creating “alternative reality games,” or ARGs. If you missed the article, go back and read it – it is a must read!
I feel this way because the piece gave me a glimpse at the edge of innovation where communities are using unique combinations of online and [...]
The New Social Gaming Paradigm
Like many consumer technologies, the gaming industry is in a quagmire, moving both very quickly and much too slowly at the same time. For gamers, which now is as likely to include your Aunt Shirley, as it is your younger brother, the need to interact with friends is bringing about an entirely new [...]
Forget Metrics and Start Behavioral Targeting!
Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors… the list goes on and on. With a bevy of systems and channels for marketing, how does a marketer make sense of it all?
Well, fuggedabout metrics and start building your behavioral targeting systems – ASAP!
Let me explain. I don’t [...]
Build your customer research network before you need it!
Do you do traditional customer research?
Do you find that the loudest person in the room tends to skew the results?
What if you had a research network you could tap into at any point in time to get feedback? Well, you can, and communities that are built online can help you do it.
I spoke with Dan [...]