November 2007
You are browsing the archive for November 2007.
TicketMaster Empowering Scalpers
While widgets, like ringtones, have largely been about expressing oneself, there is a new widget paradigm taking place whose influence will be felt at the cash registers for many consumer marketers who have embraced social media and have dipped their virtual toe into the emerging widget economy. To these few brave organizations, your strategies [...]
Social Media as a Political War Room
I participated in a panel discussion at BlogWorldExpo earlier this month on “Integrating New Media into your Marketing Mix” along with Paul Gillin, Maggie Fox, Joe Gerace and Andy Beal.
During our presentation, fellow podcaster and Boston Red Sox fan Albert Maruggi commented on how we were describing social media. His assertion was that our panel [...]
Great Artists Steal! – a podcast with Professor William Duggan
Have you ever had a flash of insight in the shower, when you’re brushing your teeth, or even just before you fall asleep? If you want to know more about this serendipity, then you should learn about “strategic intuition.”
The heart of strategic intuition mostly has to do with your mind combining existing ideas in new [...]
Pay Per Click: Boom or Bust?
Is pay per click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote “I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!”
To further explore pay per click’s future, we turned to Steve and to Alan Rimm-Kaufman. Alan leads [...]
Kasparov and Sting
This photo was taken nearly 8 years ago at an event I organized featuring a chess exhibition with World Chess Champion Garry Kasparov taking on Grammy-award winner Sting and his band. This post was made via Flickr.
Get a Facebook Strategy
If you’re like me, many of you out there have had your fill of social networks this year. MySpace, Facebook, LinkedIn, OpenSocial, Gorooze, the list goes on and on. Well I say enough is enough already. In fact, I heard this acronym at BlogWorldExpo – YASN – Yet Another Social Network.
According to data on Alexa:• [...]
Gap ModelMaker, As If
Good marketing is like pornography, you know it when you see it. That’s how I felt about seat-of-the-pants apparel marketer Gap, the latest consumer brand to throw its hat into the widget ring.
Gap ModelMaker widget, distributed via WidgetBox, should come with a warning on the install, “ugly people need not bother.” The mini [...]
Conversational Marketing: Irrational Exuberance or Next Big Thing?
In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims “Spending on Conversational Marketing will Outpace Traditional Marketing by 2012”. To find out if that’s even possible, I got together with Jim and Pete Blackshaw, executive vice president at Nielsen Online Strategic Services. Like [...]
Roll-Your-Own with WidgetBox’s Blidget
“Take your blog. Make it into a widget. Share it with all the widgetsphere.”
No, not a haiku, but rather the description on WidgetBox’s Blidget tool set that unlocks your blog headlines and sets them free in the form of a Blidget (blog + widget = blidget). Well, bad nomenclature aside, this tool represents the [...]