October 2007
You are browsing the archive for October 2007.
Using thought leadership to position Motorola, a podcast with Eduardo Conrado
Eduardo Conrado and I met up at the MarketingProfs conference at the beginning of October. I really liked his approach to using thought leadership in the positioning of the Enterprise Division of Motorola.
As global marketing VP, Eduardo controls the marketing for all of Motorola’s enterprise B2B products worldwide. So naturally I wanted to better understand [...]
BuiltWith Widget – How Could We Live Without
For our first widget review, we thought it only fitting to review the BuiltWith widget, by developer Garazy. A widget that “Lists what your blog is built with. Shows if you are using analytics, frameworks, blogs etc.” was too good to pass up.
And, it did live up to expectations. We added the widget [...]
Web 2.0 Puts the Interactive into Interactive Marketing
Consider this: since the birth of Web 1.0, we have called the use of the Web for marketing “interactive.” But with all due respect to that label, there’s been very little interactive about it.
Web 1.0 was all about creating long pages of content posted to a website and emails filling your inbox. But the only [...]
Buzz Marketing Hightlights from this week …
Is Podcasting Dead?No way – if fact I am hearing about more marketers considering podcasting in 2008 than any year before – why they realize it is part of an integrated marketing strategy not a stand alone tactic(tags: Podcasting, Podcasts)
Social Media Spending Goes Up – Why Wait for ROI?Prospero’s 2007 Social Media Survey found 30 [...]
Twitter: Valuable Tool, or Waste of Time?
Is microblogging the latest fad or the next big thing? Microblogging is just like regular blogging, except it’s limited to 140 characters. The leader in the space is Twitter.
According to a recent blog post by Peter Kim, Twitter is now used regularly by 6% of American online adults. That sounds about right to [...]
An Innovative Idea for using a Blog
At the recent MarketingProf’s conference I encountered an innovative idea for using a blog. I just haven’t been able to get it out of my mind, so I wanted to share it with you …
A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. [...]
Buzz Highlights from this week …
HandvertisingCool idea – not sure B2B buyers will like this as much as B2C buyers(tags: advertising)
The Devaluation of TrafficSteve Rubel discusses the changing economics behind traffic on the web – will this be an issue for advertisers in the future?(tags: online advertising)
OutTwit Your Friends from Microsoft OutlookI dont know why but I like this idea [...]
Interview with Stephanie Fierman, on practicing Brand Self Defense
Through a classic Google search on her name, Stephanie Fierman found some unwelcome entries. The experience led Stephanie to wage a one-woman crusade to alert marketers and non marketers about how to practice personal brand defense. You can read her full story here.
I had a chance to interview Stephanie about her experience in practicing personal [...]
Was Radio the First Social Network?
Listening to [music on] the radio the other day (Two for Tuesday!), a thought struck me: the way radio was supposed to work, in the pre-payola days, the most popular tunes as requested by listeners got played the most and received the most airtime. Sort of an early version of user-generated content meets social network.
Today, [...]
Buzz Highlights from this week …
41 Common Blogging MistakesHere is a great list of common blogging mistakes – a good review for anyone with a blog(tags: Blogs, Blogosphere, Blogging)
Another take on the social media press releaseMaggie Fox has published another example of a Social Media Press Release (SMPR) this one with Ford – and its worth a look!(tags: Social Media, [...]