September 2007
You are browsing the archive for September 2007.
Buzz Highlights from this week …
Why IT is from Mars & Marketing is from VenusWith all the new Web 2.0 applications popping up all over this has to be a big issue in any organization(tags: web2.0)
What Good is Second Life?Drew raises some great points and observations for anyone considering Second Life(tags: Second Life)Is Google Alerts Better Than RSS?Using Google alerts [...]
New Rules of Marketing and PR a podcast with David Meerman Scott
David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley.
David’s new book covers a lot of ground for marketers who are new to social media tools like blogs, podcasts, etc. It also has lots of [...]
Is your brand floating in a Sea of Sameness?
Quite frankly, many brands are. So don’t be surprised to discover the answer is yes.
Forget technology for just a moment. Look at really basic consumer things like pizza shops, ice cream shops or even grocery stores. How’s that for a sea of sameness?
You could argue that pizza shops, ice cream shops and grocers are all [...]
Buzz Marketing highlights: week of 9/17
How to Get Your Company Listed on Wikipedia, Part II: Damage Control Excellent article that you may want to keep as reference material for the future. Like the Yellow Pages we should all eventually have a listing of our companies on Wikipedia and correction of factual errors will be important(tags: Wiki, Wikipedia, Wikis)
Tips For Creating [...]
A podcast with the InformationWeek “Power Trio” discussing New Media
Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media.
That’s why I assembled a team I call the InformationWeek “Power Trio,” who could help me (and you) [...]
The new ROI?
I have attempted in a few of my blog entries to calculate a traditional ROI on social media tools for all of us out there experimenting with them. (see Calculating ROI on Web 2.0 tools and More Thoughts on Calculating the ROI of Blogging)
But I am beginning to think there is a completely new way [...]
Buzz Marketing highlights: week of 9/10
Will The Ad Slowdown Reach The Web?OM brings out the latest data on advertising but my belief is that this is a short term pull back in a long term stampede toward more online advertising.(tags: Internet Marketing)
Applying a Social Computing Strategy to the entire Product Life cycleJeremiah does it again! – he looked at a [...]
How are clients using Web 2.0 tools, a podcast with Joan Damico
Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools.
Joan was also one of the first responders to our Web 2.0 tools survey, and her experience with her clients [...]
The Future of RSS
Even the president of CBS Interactive thinks syndication of content is big. In a recent Wall Street Journal interview, Interactive president Quincy Smith explained CBS’s smarter-than-most strategy for a distributed media economy. “We can’t expect consumers to come to us,” he said. “It’s arrogant for any media company to assume that.”
“This is the way all [...]
Buzz highlights from this week …
Survey says more women blogging than men as blogs hit mainstreamInteresting results and demographics, I liked the part about what percent of Americans know of blogging, vistied a blog and what percent have a blog(tags: Blogs Blogosphere, Blogging)
Where B2B Marketers Get Leads, New StudyGreat data point on how many marketers use their website for lead [...]