- CMO Study Not Fair To Pro Marketers
CMOs have been the shortest tenure of its C suite peers
- Wikis in CIO Magazine | Socialtext Enterprise Wiki
Socialtext does a great job in exploring the Enterprise Wiki
- Some Diggers Seek Alternatives: 6 Interesting Ones
Looking to make your own Digg on your site – here are 6 possible technologies
- Marketing on the Verge: A Cool Viral Campaign for B2B
Great example of a B2B company going viral
- How to Measure Engagement, a podcast with Jim Sterne
Great podcast on what “engagement” means in Web 2.0 terms