Comments on: What’s Working in Lead Generation?

By: Paul Dunay

Paul Dunay — Wed, 09 Apr 2008 19:42:00 +0000

Thanks Jon

your blog sounds very interesting, I will be following it going forward

By: jonpayne

jonpayne — Wed, 09 Apr 2008 19:38:00 +0000

Like anything marketing-related, I believe the key is proper segmentation and targeting.

I am partial to opt-in and other consumer-initiated methods of gathering traffic and leads. SEO and PPC would be my favorites, b/c they are more likely to convert being as they are specifically searching for the service. In fact, I just created a blog about lead generation using SEO. I'd appreciate any constructive feedback you can offer.

By: Mike

Mike — Mon, 26 Mar 2007 02:19:00 +0000

Yes, newsletters are helpful for lead nurturing. But they're not the be all end all. They're just one tactic that can help.

For example, I am a client of one particular company. I admit it - I don't read their enewsletter. I know it comes, however, and I know they do a good job with it. It's a good touch nonetheless.

When they called or mail, I'd pay attention. Those messages are more powerful than the newsletter.

In some instances, an enewsletter is necessary - if you don't have one clients and prospects may wonder why - but it's almost never sufficient.

Mike

By: Karna

Karna — Fri, 23 Mar 2007 20:49:00 +0000

Paul
Very informative. Question for Mike: He says lead nurturing is adding constant value. What about email newsletters? Do they work as updates with new information about what’s important and useful in the industry?
Mukund

By: Sarah

Sarah — Fri, 23 Mar 2007 16:57:00 +0000

I agree…lead generation measurement is a huge initiative that every company needs to master. Far too many firms push leads into the sales channel as fast as possible and pay little attention to measuring the activities after the fact to see what worked and what didn’t. Many B2B marketing organizations don’t pay enough attention to lead quality and measurement.

Our company is hosting a webinar through the AMA on March 27, 2007 at Noon CT that addresses these issues and we’ll provide solutions to how marketers can easily measure multi-channel marketing campaigns to measure the success of each one.

Here’s a glimpse of what our upcoming webinar is about:

“How to Align Marketing Strategy with Sales Execution to Gain Maximum Results”

In today’s competitive environment, the struggle to attract and retain customers is undeniable. As a result, marketers are expected to take on more accountability throughout the buying cycle so that sales professionals can focus on the best opportunities in order to close sales. By integrating marketing strategy with sales execution and deploying the right tools and techniques, you can ensure your sales and marketing share a common understanding of the lead-to-sales process, helping build a more productive, rather than contentious, relationship between each organization. But what does a truly integrated sales and marketing structure look like and how can your organization take advantage?
Join our webinar to hear how you can increase your number of qualified leads automatically routed to sales by 100%, and:

–How marketing can impact sales effectiveness
–How to collaborate more effectively with sales on planning and execution to improve lead quality and conversion rates
–How your organization can evolve toward this vision over time
–The tools necessary for sales and marketing alignment

Here’s the link to register: http://www.marketingpower.com/webcast350.php